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HYPER LOCAL MARKETING
Cooling products see mixed demand in June qtr; AC sales slump, beverages, ice cream stay resilientSummer demand for products showed a mixed trend. While air-conditioner sales dipped due to unseasonal weather and rising prices, beverages,...- Fueling Demand: Inside India’s ethanol mobility revolution in reverseIndia is launching an ambitious green mobility initiative. The country is establishing E100 fuel stations nationwide before flex-fuel vehic...
- Harsh Goenka shares inspiring viral startup success story of 'Traffic Vada Pav' owner who now earns lakhs monthlyGaurav Londhe's 'Traffic Vada Pav' is captivating hearts online, thanks to investor Harsh Goenka's X post. Londhe transformed his food deli...
- China's global ecommerce push stalls as Iran war lifts costs, dampens demandThe business models, based on flying $5 dresses from Chinese factories to shoppers around the world, were already under pressure after U.S....
- Why Amazon has struggled to crack IndiaAmazon's India strategy is changing: under new leadership, the company is focusing on profitability over rapid growth. This shift comes as ...
- For a match made in retail heaven, friction on earth can be realQuick commerce is transforming Indian retail. Platforms like Blinkit and Zepto now drive a significant portion of online sales for major FM...
- Swiggy CEO Sriharsha Majety vows to stay out of Amazon-Ambani spending warSwiggy is prioritizing profitability over rapid expansion. The company will not match rivals like Flipkart and Reliance Retail's aggressive...
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- India’s influencer marketing industry to reach Rs 5,000 crore by 2027 as creator economy formalises: Kofluence reportThe creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...
- Vijay’s ‘digital tsunami’: How TVK’s unconventional campaign powered Tamil Nadu winVijay's political campaign in Tamil Nadu mirrored a film launch. It used digital tools and fan clubs to mobilize supporters. Holograms and ...
- West Bengal Election Result 2026: BJP has finally cracked the Bengal code. Now comes the real testWest Bengal Election results analysis: Election trends in West Bengal suggest a major political shift, with BJP emerging ahead of the Trina...
- Reliance share price target hiked to Rs 1,910: Why Goldman, CLSA, and Morgan Stanley are betting bigReliance Industries is gaining traction as Goldman Sachs raises its target price, with global brokerages predicting significant upside desp...
- Reliance Industries shares dip over 1% after Q4 results. What are Goldman Sachs, Morgan Stanley, others saying?Reliance Industries shares fell over 1% after reporting a 13% YoY drop in Q4 profit despite strong revenue growth. Brokerages remain largel...
- Maximum Mumbai: India's financial capital is seeing its biggest infrastructure push yet. But, is it enough?Mumbai has been undergoing an unprecedented infrastructure push in the 2020s, with over $60 billion being invested in metro networks, expre...
- Reliance Industries' Q4 profit dips 8% as Mideast war bites at oil businessReliance Industries reported an 8.1% drop in March quarter profit. Geopolitical issues impacted the energy business. However, telecom and r...
- Reliance Retail growth steady as quick commerce drives expansionReliance Retail Ventures Ltd posted modest profit growth as heavy investments in quick commerce impacted margins, despite strong revenue ga...
- Hyundai Motor India banks on integrated marketing strategy to drive engagementHyundai Motor India strategically balances its advertising investments across television, digital, and print media to enhance consumer enga...
- Grofers plans to double sales, focus on profitThe company is also gearing up to hit the capital market with IPO within the next three years.
- Amazon India considers investment in online food delivery startup SwiggyFounded by Sriharsha Majety, CEO, along with Rahul Jaimini and Nandan Reddy, Swiggy is regarded as one of stronger players in a market whic...
- Hyper-local ventures on way to disrupt e-commerce 1.0Backed by top investors, hyper-local brigade is banking on disrupting the supply-chain and logistics piece currently used by e-commerce pla...
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