The quantity of FMCG goods bought, or volumes, in rural markets went up 2.1% and 5.9% in cities from a year earlier, according to data from...

Unstereotype Alliance's members which have committed to challenging stereotyped gender portrayals include India’s largest advertisers Hindu...

Anil Chilla, chief digital officer at L’Oréal India said the company recently engaged with nano influencers for the launch of its L’Oréal P...

“Many brands are reaching out to customers through their direct sites where they are leveraging their own platforms in order to gather thei...

Media planners and advertisers do not expect the recent political controversy around the WSJ report to contribute to a dent in ad spends on...

Sales of fast moving consumer goods grew 79% during fourth week of March when the government first ordered a nationwide lockdown for 21 day...

For the top bosses at McCann Worldgroup India and Ogilvy Group, who shared the Agency Of The Year title, their body of work is a reflection...

The Baba Ramdev-led firm’s urban volume sales declined 2.7% during the 12 months ended April 2019, while its rural sales grew 15.7%.

HDFC Bank is 2018’s most valuable Indian brand followed by one of the country’s oldest brands, LIC. IT services major TCS took third place.

The project seeks to create a single team of officials currently working on various brands and media, including creative, digital, social m...

Ayurvedic products now reach 77% of Indian homes, up from 69% two years ago, even as top FMCG cos have been aggressively launching products...

Unilever has included India, one of its key market, in a global review of its media planning and buying services beginning next month.

What catapulted SRK to the top spot among brand endorsers is the unprecedented promotion that began before the release of his magnum opus, ...

Ending seven months of speculation, Hindustan Unilever (HUL), the country's largest advertiser, has retained WPP-group owned Mindshare as i...

Consumer goods major Hindustan Unilever, the country’s biggest advertiser, is understood to have slashed advertising agency business margin...

AC Nielsen, the country’s largest market researcher, is building up and increasing its scale of coverage on various parameters, under press...

WPP-owned media agencies sweeped the Ad Club of Bombay’s Emvies 2008 media awards-presented on Monday July 28 evening in Mumbai-with Mindsh...