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HOME HYGIENE BRAND
Inside Samsung's strategy to own every tier of the Smart appliance marketSamsung's new Bespoke AI refrigerator range targets India's growing premium appliance market with a three-tiered strategy. From practical D...
Hobby to hustle: Six years ago, the pandemic and lockdowns sparked a wave of micro-entrepreneurs. Here’s how some built to lastIndia’s Covid-era “hobby economy” — spanning gardening, baking, fitness and pet care — has evolved into a ₹1.5-2 lakh cr market, though not...
ORS sales melt in March after govt's stricter labelling normsIndia’s oral rehydration solution (ORS) market has declined after regulatory action restricted the labelling of sugary drinks as ORS, affec...
How to clean a microwave without scrubbing: A steam method that loosens stuck foodDiscover a scientifically-backed steam cleaning method for microwaves that efficiently dissolves tough food residues and eliminates bacteri...
Cleevo raises $1 million in funding led by Eternal CapitalThe funding will expand manufacturing and R&D. Cleevo plans digital-first distribution and international expansion.
Harpic ropes in Shah Rukh Khan as brand ambassador aiming to reach more Indian homesShah Rukh Khan: Harpic has announced Shah Rukh Khan as its new brand ambassador in India. The company aims to reach more Indian homes with ...
Hygiene brand Pee Safe crosses Rs 100 crore in sales, nears profitabilityOriginally launched a decade ago with just one product, a toilet seat sanitizer by Vikas Bagaria, and Srijana Bagaria (husband-wife duo) ou...
Godrej Consumer forays into home cleaning productsThe Godrej group firm would provide surface cleaning and disinfecting solution under its newly-launched brand Godrej ProClean, the company ...
Emami targets consumers shifting to homegrown brands post Aatmanirbhar campaignFMCG major Emami Ltd is seeking to cash in on Indian consumers slowly leaning towards homegrown brands following the government's 'Aatmanir...
Emami forays into home care segment as demand for hygiene products surgesMohan Goenka, director at Emami, said the COVID 19 pandemic has accelerated home hygiene consciousness to newer heights.
Now, carry your hand sanitiser in a sachet, designed by Niine Hygiene and Personal CareThe brand unveils its new range of sanitisers and handwashes, tailored for the Indian consumer.
Oyo partners with Unilever for sanitised staysThe company said these include upgraded in-progress protocols using Unilever products like deep cleaning and disinfecting in-room high touc...
Oyo, Unilever join hands to enhance 'Sanitised Stays' initiativeOyo is confident that its guests will have a quality and stress-free experience with 'Oyo Sanitised Stays' with Unilever's leading home and...
FMCG companies step up new product launches in health and hygiene spaceMost launched hand sanitisers initially, but are expanding their portfolio by entering newer categories such as floor and surface cleaners,...
Xiaomi to donate masks, hazmat suits, abide by lockdown orders: Manu Jain“Lakhs of N95 masks will be donated across State governments such as Karnataka, Punjab and Delhi government, government hospitals and state...
- Godrej SCA is now a 100% GCPL arm after stake buyout
Godrej Consumer Products (GCPL) has acquired the remaining 50% stake in Godrej SCA Hygiene (GSH) from its joint venture partner SCA Hygiene...
- Dabur plans big push into home cleaning products market
Aiming to tap the fast growing home cleaning products market in the country, homegrown FMCG major Dabur is planning to expand its range of ...