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HEALTH CONSCIOUS TRENDS
‘Pepsi le aao beta’: Gen Z daughter makes dad try matcha for the first time on Thailand trip. His honest reaction leaves internet laughingA hilarious social media video captured an Indian father's unfiltered reaction to trying matcha for the first time in Thailand. His initial...- India’s protein boom runs into a whey crisis as prices surge 4X, shortages loomIndia's demand for protein-rich foods is surging as health-conscious consumers embrace protein shakes, bars, and fortified snacks. This tre...
- Hobby to hustle: Six years ago, the pandemic and lockdowns sparked a wave of micro-entrepreneurs. Here’s how some built to lastIndia’s Covid-era “hobby economy” — spanning gardening, baking, fitness and pet care — has evolved into a ₹1.5-2 lakh cr market, though not...
- India's protein supplements market reaches $912.9 million in 2025 as demand grows for gut-friendly, additive-free formulationsMumbai (Maharashtra) [India], India's protein supplements market reached approximately USD $912.9 million in 2025, according to IMARC Group...
- Why health freaks never skip these 5 moringa recipesMoringa recipes: Moringa, the "drumstick tree," is a global superfood trend, celebrated for its rich vitamins, minerals, and antioxidants. ...
- India throws Diet Coke parties as Iran war disrupts suppliesDiet Coke parties are gaining popularity across India. A shortage of the beverage, linked to the Iran war, has created a social media frenz...
- Korean proverb of the day —“Knowing the road and walking the road are clearly different”: Everyone learns, few act— what secret fear keeps you stuck despite knowing exactly what to do today? The uncomfortable truth about success—information is everywhere, but execution is where real progress beginsKorean proverb proves action matters more than knowledge: There is an ancient Korean proverb that cuts straight to the bone of human experi...
- Drugs at your door: Signs of a disruption taking shape in IndiaIndia Pharmacy Retail Quick Commerce: India's medicine delivery is seeing a change. Quick-commerce apps are making it easier to buy medicin...
- What's the psychology of micromanaging bosses? Is your manager watching every move? The shocking reason your boss doesn’t trust youMicromanagement involves excessive oversight of employees’ work, often marked by constant monitoring, highly detailed instructions, and lim...
- Weekly Horoscope for ♓ PISCES (April 27 - May 3, 2026): Why This Week Feels Emotional Yet Surprisingly ProductivePisces Weekly Horoscope (27th April 2026 to 3rd May 2026): The pisces weekly horoscope and broader weekly horoscope show a practical yet em...
- Quote of the day by Christina Applegate: ‘If you’re too in your head and you’re not in the…’ How to live in the present moment by the Married... with Children star as she battles MSChristina Applegate’s quote is a succinct yet powerful reminder that life is not meant to be lived solely in the mind. While thoughts shape...
- Why Experts Say Vinegar and Hydrogen Peroxide Clean Better Together – And the Safe Way to Use ThemDiscover a powerful cleaning duo for your home. Vinegar and hydrogen peroxide, when used one after another, offer an effective and eco-frie...
- The Everyday Kitchen Habit That Quietly Doubles Your Food Waste Without You NoticingMany households discard edible food simply by adhering to expiration dates, a habit that significantly increases weekly waste. Research ind...
- Challenger brands ride the premium wave in India’s evolving F&B sectorPremiumisation is the new currency in India’s F&B sector. Young consumers and a demand for global flavour profile, convenient snacking, and...
- The Banana Peel Bake Hack What Its Used For Whats Nonsense And The Safe Way To Try It At HomeKitchen waste is finding a new purpose. Banana peels are now being turned into nutritious flours and extracts. This global trend appeals to...
- Grey Market: India is ageing faster than its care systems can keep up. A new wave of startups is trying to bridge that gapA growing number of cases of memory loss and dementia have highlighted India’s lack of early intervention and eldercare support, as the cou...
- Shots on Saturday, Citrus on Tuesday: The split personality of Gen Z drinkingThe drinking habits of India's youth are undergoing a significant evolution, favoring sophistication over excess. These trendsetters are em...
- Tata Consumer doubles down on quick commerce, eyes growth beyond traditional retailTata Consumer Products is strategically focusing on quick commerce, pharmacy, and food services as high-potential emerging channels, reveal...
- India's mental health searches soar 41% in 2024, with non-metro cities driving healthcare queries: ReportA report revealed a significant 41% rise in mental health-related internet searches in India for the first 10 months of 2023 compared to th...
- White goods cos getting health consciousConsumer durable majors are betting big on health-focused products to cater to the growing tribe of health-conscious people.
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