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GOOD INDIAN SHAPEWEAR
Lewis Hamilton and Kim Kardashian are worth $2.45 billion combined—but his anti-billionaire remark is going viral. Here's what he saidSeven-time Formula One champion Lewis Hamilton's clip has sparked a controversy after his past comments on wealth inequality resurfaced on ...- Content creator Kusha Kapila’s shapewear brand Underneat raises $6 million from Fireside VenturesIndian shapewear brand Underneat has secured $6 million in funding. This investment will fuel expansion and enhance distribution networks. ...
- Indian shapewear brands clamour to tighten your waist and cinch you, inch by inchSara Blakely’s Spanx and Kim Kardashian’s Skims have popularized shapewear, with the market booming in India. New brands like ButtChique an...
- Indian celebs should attend B-School to succeed in business: Why celebrity brands struggle after initial hypeMost celebrity brands get a good ‘initial’, thanks to PR-generated hype and hoopla. Once that wanes, most of them begin to falter.
- From right fitting to endless choices, online lingerie is filling the gaping holes of India’s hosiery marketFor Myntra, one of the peak sales categories after the lockdown was lingerie, which saw an unprecedented 150% y-o-y growth.
- India's ecommerce poised at $43 bn in 5 years: Meet the key growth leadersThe multi-category segment is on fire this year. The largest pie of the online retail ecosystem is drawing the maximum risk capital and eye...
- Can $2 billion Indian lingerie business make it big?At $2 bn, the Indian lingerie market is but a small portion of the $29.37-bn global business. With sales dipping in the US, it's emerging m...
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