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GLOBAL SPONSORSHIP DEAL
Inside Lalit Modi’s lavish London house: A look at the IPL founder’s 5-storey mansionLalit Modi, the architect of the Indian Premier League, has transformed cricket's economics and entertainment value. He resides in a lavish...
Shah Rukh Khan nearly said no to IPL: Lalit Modi reveals the Jaipur story behind KKR’s birthLalit Modi shares how Bollywood star Shah Rukh Khan was initially hesitant to buy the Kolkata Knight Riders. Khan, a football fan, doubted ...
From $22 billion to zero: Success, not failure, brought Byju downByju's, once a $22 billion edtech giant, has collapsed. Founder Byju Raveendran faces jail for contempt. The company's downfall stems from ...
Zee nears deal to bag India media rights for 2026 FIFA World Cup after JioStar exits raceZee Entertainment Enterprises is close to securing the broadcast and streaming rights for the 2026 FIFA World Cup in India. JioStar has wit...
From billionaire to jail: Why Byju Raveendran is facing prison and how $22B startup with SRK & Messi as ambassadors crashedByju's founder Byju Raveendran has been sentenced to six months in jail by a Singapore court for contempt of court. The court cited his dis...
FIFA World Cup 2026 revenues set to top $6 billion even as India rights deal remains pendingFIFA’s 2026 Men’s World Cup is set to become the most lucrative edition in history, with combined media rights and sponsorship revenue expe...
IPL may become the GOAT of sports world; League sees sharp rise in valuations on record media rights deals, deep-pocketed sponsorsIPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...
Ronda Rousey Net Worth 2026: How UFC and WWE star built a $14 million fortuneRonda Rousey news: Ronda Rousey, a pioneering figure in combat sports, amassed an estimated $14 million net worth by 2026 through UFC, WWE,...
Taylor Swift could end up funding Travis Kelce’s living expenses after marriage, celebrity prenup reality explainedThe conversation is no longer just about romance. It also involves wealth, privacy and the challenge of merging two massive celebrity brand...
A nation of sporting moments, not yet a sporting cultureIndia celebrates sports in flashes, with non-cricket athletes often struggling for recognition and financial security. Despite government s...
ICC net surplus rises 15% to $543 million in 2025 despite revenue dipThe International Cricket Council (ICC) saw its net surplus jump to $543.3 million in 2025. This increase came as event costs significantly...
FIFA may have to bend its expectations for media deals in IndiaFIFA faces challenges selling 2026 World Cup media rights in India, with expected valuations significantly lower than initial projections. ...
Big-budget campaigns show how AI companies are racing for relevance in IndiaAI giants are making a big splash in India. ChatGPT and Google Gemini are using TV and billboards to show how AI can solve everyday problem...
Logo play to long game: IPL moves beyond ad slots to brand platforms amid changing sponsor mixThe Indian Premier League is reinventing its approach to sponsorship. Brands are moving beyond mere visibility, shifting their focus to sto...
Coca-Cola takes lead in advertising by signing deals for IPL & World cupCoca-Cola has taken a big lead over arch rival PepsiCo in advertising, having signed sponsorship deals for the upcoming IPL and World Cup
- Idea in race for ICC sponsorship
Idea Cellular has now emerged as the front runner for International Cricket Council’s coveted eight-year global sponsorship deal.
- ICC's asking price more than doubles for global sponsorship
The International Cricket Council (ICC) has hiked the asking price for global cricket sponsorships to $60-70 million per sponsor for the ei...