Nike has introduced the Vegam Run, its first running shoe tailored for the Indian market. Priced at Rs 3,795, it aims to attract more consu...

As consumers increasingly use AI for product discovery and comparisons, brands must adjust their advertising strategies. Research shows tha...

Indian smartphone brands Lava and Ai+ are gaining market share as Chinese rivals retreat amid soaring memory chip prices and shrinking dema...

U.S. firms increasingly operate in a marketplace where “Made in USA” is no longer a neutral provenance claim but a charged political signal...

L Catterton, which manages about $40 billion in equity capital, said the deal reflects its research into how AI is reshaping product discov...

Ashwini Vaishnaw says India will have its own Indian-designed, manufactured and branded smartphones in the next two years by October 23, 20...

The global luxury goods industry is expected to witness a recovery after several years of sluggish sales performance, with revenues of majo...

Shabari Naturals, an initiative from Maharashtra, has received the G-Mark Global Design Award for its packaging. The packaging is inspired ...

L'Oreal is seeing substantial growth in its Indian market, supported by enhanced team capabilities and localization strategies. The company...

One Science Nutrition was co-founded by Aman and Aniket Vachher to create credible sports nutrition products. The brand aims to cater to ev...

The growing influence of AI and LLMs on purchase decisions is significant across various consumer touchpoints. Brands are now required to o...

Uniqlo India's revenue increased by 44% to Rs 1,724 crore in the last financial year. The brand's focus on everyday essentials contrasts wi...

The company, which sells noodles under the Maggi brand in India and other Asian markets, also has ambitious plans to expand the category in...

Technology and advanced features have outpaced brand loyalty in influencing car purchases among Indian consumers. A recent Bain & Co survey...

India is projected to enter the top five global markets for William Grant & Sons in the coming years. The free trade agreement with the UK,...

The ET Product of the Year Awards 2026 celebrate India's top smartphone brands that skillfully convert features into commercial success. Ev...

France’s weekend unrest has left luxury boutiques and mainstream retailers grappling with vandalism, looting and disrupted trade. While bra...