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GENZ AUDIENCES
Cockroach Janta Party has 80% Pak-Bangladesh followers, claim netizens; 94% are Indians, says Abhijeet DipkeCockroach Janta Party followers: A new Gen-Z group, Cockroach Janta Party (CJP), has rapidly gained millions of Instagram followers, surpas...- Hotel giants race to own India’s hottest 'vibe' economyIndia's hospitality sector is witnessing a major shift as global hotel giants like Marriott, Accor, and Hyatt prioritize vibrant lobbies an...
- Quote of the Day by Taylor Swift: ‘Just be yourself, there is no one better’. Why Gen-Z relates to this message in the age of online comparisonQuote of the Day by Taylor Swift: Taylor Swift’s impactful words, 'Just be yourself, there is no one better,' are making waves among Gen-Z ...
- ‘I was reluctant, but I am so happy today’: Actress who worked with Salman Khan, Amitabh Bachchan, almost refused award-winning filmActress Mahima Chaudhry initially hesitated to accept a cameo role in the 2003 family drama Baghban due to its brief appearance. However, h...
- Gen Z career priorities highlight gaps in hiring and growth opportunities: SurveyA new survey reveals a significant preparedness gap among HR leaders in managing Gen Z talent, with only 36% feeling fully equipped. This c...
- Mid-budget Hindi films shine as cine goers bet on experienceMid-budget Hindi films like Saiyaara, Mahavatar Narsimha, and Ek Deewane Ki Deewaniyat are achieving significant box office success, defyin...
- Indian Cricket's gen-next are fast becoming brand favourites with Shubman Gill, Suryakumar Yadav leading the wayWith Virat Kohli and Rohit Sharma retiring from multiple formats, India’s younger cricketers are stepping into the endorsement spotlight. S...
- Bershka launches on Myntra, with a Gen Z-first fashion playThe tie-up strengthens Myntra's international portfolio and Gen Z proposition, aligning Bershka's runway-meets-street aesthetic with India'...
- Tinder parent Match cuts 13% of workforce, forecasts revenue above estimatesMatch Group forecasted Q2 revenue above estimates and announced a 13% workforce reduction to cut costs amid a business revamp. Under new CE...
- JetSynthesys launches JetAlive to power phygital live experiencesJetSynthesys has introduced JetAlive, a new division dedicated to creating phygital live experiences aimed at GenZ. JetAlive will focus on ...
- Amazon Fashion’s Next Gen Store logs 3X growth in Gen Z shoppersIn tier-II cities too, the fast fashion store witnessed a 4X rise in customers. This success is an indicator of the way digital platforms a...
- Old Hindi movies earn big bucks as Gen-Z buys into the cult crazeIndian exhibitors are capitalizing on the re-release trend, with older films like Tumbbad (2018) and Sanam Teri Kasam (2016) surpassing the...
- Mythology/Spirituality trumps true crime podcasts for Indian listenersIndian Gen-Zs don't seem to be a fan of true crime podcasts. According to Spotify's Culture Next report, true-crime podcasts saw the second...
- Instagram showcases four new features for users in IndiaThe company unveiled creative tools like Birthday, Audio Notes, Selfie Video Notes, and Multiple Lists in Stories to empower GenZ users.
- GenZs and the influencer market: Using social media to build business empiresToday, by scrolling through a few reels on Instagram, you can find a GenZ influencer explaining how to do away with anxiety, how to become ...
- Five ways to create a successful content marketing strategyA content strategy is a plan that uses material: written, audio, and/or visual to help you accomplish your company objectives and goals. Yo...
- ITC Fiama mental well-being survey 2022: 87% GenZs feel relationships are the biggest cause of stressITC Fiama, on Mental Health day, in collaboration with NielsenIQ, released its second consecutive mental well-being study. Read to know more
- Ten million gaming enthusiasts watched eSports live streams on Glance dailyThe platform has an active user base of 183 million in India and is present on various smartphone models from top Android phones.
- Mumbai-based Raise launches new learning platform UpsurgeUnlike other e-learning platforms, Upsurge intends to operate as a club for enthusiasts who want to learn, engage and contribute to buildin...
- Virtual spiritual platform Vama raises $750,000 in fundingThe fresh capital will be used to bolster product development, introduce new service verticals, and acquire new talent. With the latest rou...
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