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GENERATIVE ENGINE OPTIMISATION
India’s quantum opportunity: Turning scale into strategic advantageIndia has a structural advantage in quantum computing. Its size inherently creates challenging optimisation issues, offering a practical te...- Apple WWDC 2026 Live Streaming: How and where to watch the big iPhone, Siri and AI announcements online in India tonightApple WWDC Event 2026: Apple's WWDC 2026 begins today, June 8. The company will reveal significant software upgrades for its devices. Expec...
- Enterprise AI Adoption Enters a New Phase as Companies Shift Focus From Access to ROIFor the past two years, enterprises have encouraged employees to adopt AI tools at scale. Now, some of the biggest corporate users of AI ar...
- GoodPass wants to be the transaction layer of AI-powered travelThe experiences market is a $250-billion global opportunity projected to grow faster than flights or hotels. Yet the segment has remained u...
- TVS Supply Chain forms JV with Italy's ALA Group to foray into aerospace and defence segmentTVS Supply Chain Solutions is entering the aerospace and defence sector through a joint venture with Italy's ALA Group. This collaboration ...
- Mirror, mirror who’s the most visible of them all?AI search is reshaping online discovery. Brands are shifting their content strategies to ensure visibility within AI answers and recommenda...
- How to stay focused in a world full of distractions? Astronaut Shubhanshu Shukla says the answer is not 'discipline'Shubhanshu Shukla, the first Indian astronaut to visit the International Space Station, recently shared a thoughtful message about dealing ...
- Strique unveils self-learning AI platform that optimises D2C growth, revenue and ROAS at Meta dayStrique has launched an autonomous performance marketing execution platform for D2C brands, addressing the gap between knowing what to chan...
- Happiest Minds’ Q4 net profit jumps 80% amid AI adoptionHappiest Minds reported a significant 79.9% surge in net profit for Q4 FY26, reaching Rs 61.17 crore, driven by revenue growth and increase...
- Hollywood, Bollywood and AI: Who controls storytelling now?The landscape of entertainment is undergoing a dramatic transformation, thanks to artificial intelligence. Enhanced AI technologies are now...
- LIC looks to improve return from real estates, to explore option of separate subsidiaryIn the recent past, he said LIC has initiated a comprehensive review of its real estate portfolio to assess the returns and yields it gener...
- FirstCry, Slice’s FY26 numbers; Nilekani’s Fundamentum eyes deeptech pushFirstCry parent cut its losses in the March quarter on tightened costs. This and more in today's ETtech Top 5.
- Hit or flop? AI slop is here to stayThe internet’s new junk food is here. Tanya Pandey & Himanshi Lohchab find out why AI slop is flooding your feed and shrinking your attenti...
- Huawei touts new chipmaking technology to sidestep US restrictionsChinese tech giant Huawei said on Monday it had developed a new way of making semiconductors that could get around its US-enforced lack of ...
- Manufacturers look beyond cost cutting to drive AI adoptionA survey found meeting customer expectations (49%) and boosting operational efficiency (47%) were the primary forces driving AI adoption am...
- As competition hots up, consumer brands step up Q-Comm spends for better screen presenceConsumer brands are significantly increasing spending on quick commerce platforms for premium listings and enhanced SEO to combat rising co...
- Beyond automation: Why logistics firms are betting on agentic AIIndustry officials say agentic AI is helping supply chains move from “systems of record” to “systems of action”.
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- Nvidia may lead AI startup Simplismart’s $20 million fundraise at $100 million valuationChipmaking giant Nvidia is reportedly in advanced talks to lead a $20 million funding round for Simplismart, valuing the AI infrastructure ...
- Dara Khosrowshahi on Uber’s India bets, AI & jobs; Nvidia’s Simplismart betHappy Monday! Uber CEO Dara Khosrowshahi sat down with ET to discuss the company’s ambitions in (and for) India, among other things. This a...
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