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GENERATIVE AI
Google launches Nano Banana 2 Lite and Gemini Omni Flash to make AI image and video creation faster and more affordableGoogle has introduced Nano Banana 2 Lite, its fastest and most cost-efficient AI image generation model, alongside Gemini Omni Flash, a new...
Orchestration layer is new battleground for Indian AI talentRecruiters told ET that hiring for standalone prompt engineering roles has plateaued as companies increasingly seek engineers who can build...
Fermac AI Systems and RockyEmbed: Advancing India's AI FutureFermac AI Systems is an Indian AI company developing innovative AI solutions and industry-focused training programs. Its flagship model, Ro...
Why business impact is becoming the new measure of AI innovationThe ET Most Innovative AI Product Awards 2026 recognise AI solutions that have moved beyond experimentation to deliver measurable business ...
TVS Motor looking ahead with 'measured optimism': CMD Sudarshan VenuTVS Motor Company anticipates a complex yet exciting future, aiming to meet market expectations in India despite potential weather disrupti...
Maruti Suzuki picks 5 startups including Sarvam AI for multilingual customer supportMaruti Suzuki is partnering with five innovative startups to boost operational efficiency and customer experience. These collaborations, bo...
Hexaware Technologies shares jump 8% after securing Anthropic authorised reseller status for Amazon BedrockHexaware Technologies shares rose sharply on Monday after the IT services company became an Anthropic Authorised Reseller for Amazon Bedroc...
AI hasn't changed marketing's role, only how it delivers: Publicis Sapient CMOArtificial intelligence is revolutionizing marketing, but core responsibilities like driving growth and building customer relationships rem...
Lights, camera, AI: For entertainment companies, a prompt may come with copyright headacheIndian entertainment firms are heavily investing in AI for content creation, but a lack of clear copyright laws is creating significant own...
Ambient intelligence: How AI is becoming omnipresent in our lives and the implicationsAmbient intelligence, once a futuristic concept, is now a consumer reality with AI embedded in everyday devices like smart glasses and ring...
Beyond Nvidia: Why AI giants like OpenAI, Google and Amazon are building custom chipsThe AI race is heating up as tech giants like OpenAI, Google, Amazon, and Microsoft design their own chips to optimize AI operations. This ...
Generative AI expanding role in shopping, to enable AI-led purchases: ReportGenerative AI is set to revolutionise consumer shopping, moving beyond discovery to completing transactions. Young shoppers, particularly G...
French mid-sized firms adopt AI but see few gains, survey showsFrench mid-sized companies are rapidly adopting generative AI, with 77% now using it. However, most are yet to see tangible productivity ga...
7 AI Categories Solving Problems Most Businesses Still Struggle WithGenerative AI dominates the headlines, but real AI impact is happening inside enterprises. The ET Most Innovative AI Product Awards 2026 sp...
AI startup Baseten hits $13 billion valuation as Australia's Blackbird makes record betThe round was led by U.S.-based investors Sands Capital and Wellington Management, Baseten said late on Monday. Top Australian venture ca...
After cloud spending, IT companies see 'token maxxing' as AI's next cost challengeIT firms are flagging a new AI challenge: 'token maxxing,' where companies prioritize AI usage metrics over actual business results. This t...
AI, AI Sir! Indian execs back in the classroom for a fresh chapterOnline education companies such as Coursera, Eruditus, upGrad and Simplilearn are reporting a sharp rise in enrolments over the past year $...