JioStar and ICC have launched an integrated marketing campaign for the ICC Women’s T20 World Cup 2026, aiming to boost mainstream fandom fo...

Older cricket fans, Baby Boomers and Gen X-ers, are drawn to the IPL's excitement. They watch with a mix of nostalgia and analytical observ...

MI captain IPL 2027: Mumbai Indians might see a new captain for IPL 2027. Hardik Pandya is reportedly leaving the franchise. Rohit Sharma i...

Byju's, once a $22 billion edtech giant, has collapsed. Founder Byju Raveendran faces jail for contempt. The company's downfall stems from ...

India celebrates sports in flashes, with non-cricket athletes often struggling for recognition and financial security. Despite government s...

Punjab pacer Gurnoor Brar earned his maiden Test call-up for the upcoming match against Afghanistan, with Jasprit Bumrah rested. The 6-foot...

As FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...

Alchemy Capital Management's Alok Agarwal highlights how a high-conviction, benchmark-agnostic approach has yielded extraordinary long-term...

India's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Ma...

AI giants are making a big splash in India. ChatGPT and Google Gemini are using TV and billboards to show how AI can solve everyday problem...

Actor R. Madhavan experienced a career reset after a four-year break. A simple question from his wife led him to re-evaluate his choices. T...

Many Indian actors built strong academic foundations in engineering from prestigious institutions like IITs and NITs before pursuing career...

Happy Thursday! India’s IT sector is seeing a sharp rise in replacement hiring as Gen Z professionals switch jobs faster. This and more in ...

Canva is transitioning to an AI-native platform, powered by its own foundational models, with India emerging as a key market for its design...

Vidarbha's Praful Hinge has made a stunning IPL debut. He took three wickets in his very first over. Hinge dismissed Vaibhav Suryavanshi, D...

Concert livestreams are becoming a big opportunity for OTT platforms, allowing fans across the world to enjoy live music from their homes. ...

The Indian Premier League has evolved into a massive sporting empire. This league generates billions in revenue and has reshaped global cri...