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GENDER EQUALITY IN ADVERTISING
Quote of the day by Sheryl Sandberg on marriage: 'The most important career choice you'll make is who you marry. I have an awesome husband, and we're 50/50'Sheryl Sandberg, former Meta COO, significantly shaped the tech giant's success and championed women's empowerment. Her influential quote e...- From Marlboro men to hands-on dadsAdvertising has evolved significantly, moving from male-centric portrayals to more gender-neutral narratives. Recent campaigns celebrate wo...
- CTV viewership soars, 23% Indians go digital-only, says Kantar's Media Compass ReportKantar's Media Compass 2025 reveals that while linear TV remains popular with 58% viewership, connected TV is gaining traction with 35 mill...
- Is gender equality in sports achievable? Lessons from the Paris OlympicsThe Paris Olympics achieved gender equality among athletes but lacks women coaches. More women's events were scheduled in prime TV slots. I...
- Considering recruiting women as constables in CISF: Centre to Delhi HCThe Indian government has told the Delhi High Court that it is considering introducing new provisions for the recruitment of women to the p...
- Facebook's skewed audience for job ads draws new complaintThe new allegations underscore the issues that Meta's planned system would counter. Meta said it was reviewing the complaint and did not pr...
- We hope India will keep gender equality at centre of G20 agenda, says Anita Bhatia, UN-Women's deputy executive directorWe work very closely with the Ministry of Women and Child Development, and now that India will be the president of the G20, our expectation...
- ET Evoke: Firms keen to fight ‘unconscious biases against women’ must be firm about gender-neutral decor, role modelsOne bias often develops from a lack of visible role models.
- United Nations Women launches India chapter of Unstereotype AllianceUnstereotype Alliance's members which have committed to challenging stereotyped gender portrayals include India’s largest advertisers Hindu...
- 58% ads target women exclusively, 35% target both genders: Kantar reportIt revealed the disconnect between consumer and business opinions of gender portrayals in advertising.
- Now Facebook's job ads accused of discriminating on basis of genderThe company said it would review the complaint and that it looked forward to defending its advertising practices.
- An equal pitch: By 2023, P&G wants half of its commercials to be made by womenThe company that spent more than $7 bn on advertising last year is putting the male-dominated industry on notice.
- The brighter side! When good things happened on Friday the 13thThe Hollywood sign — which originally read Hollywoodland — was unveiled on Friday, July 13, 1923.
- Publicis places Saatchi chairman, Kevin Roberts on leave for diversity remarksRoberts’ remarks don’t uphold the no-tolerance policy toward behaviour or commentary in the “spirit of Publicis Groupe and its celebration ...
- No more sexy, swooning women in adsThe 'Axe Effect' advertisements, with pouting and skimpily clad women doing anything for male attention, will disappear from screens soon.
- Women-focused funds making money, creating controversyBaron's Women & Girls Equality Strategy, offered to private banking clients, outperformed its benchmark in 2013 and 2014.
- Sheryl Sandberg's 'Glass Lion' award to help shatter gender stereotypesThe trophy aims to recognize ads that explores ideas of gender and specifically address issues of gender inequality.
- Author Swati Tiwari gets award for book on gas tragedy victimsTiwari's book 'Sawaal Aaj Bhi Zinda Hai' presents that the Bhopal gas disaster was not just a tragedy for Bhopal but for the entire nation.
- Women just as eager as men to negotiate salaries: StudyWomen are just as willing as men to negotiate for more pay, according to a new study which debunks the theory that income gap between gende...
- Govt to declare National Girl Child day on January 24The government would declare January 24 as the national girl child day with a focus on targeting the scourges of female foeticide, domestic...
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