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GEN ZS AND MILLENNIALS
India's 'Cockroach Janta Party' group goes viral, spotlights Gen Z worriesA new five-day-old group, the Cockroach Janta Party, has gone viral in India, amassing 15 million Instagram followers by discussing youth c...- Psychology says every generation secretly believes the next one is ‘ruining society’: From Baby Boomers to Gen Z, here’s why it keeps happeningThe psychology behind generational conflict suggests that disagreements between older and younger people are rarely only about fashion, sla...
- Decoding Gen Z’s experience-first new commerce playbookThe digitally-native Gen Z’s willingness to adopt unique, frictionless services is quietly shaping a new model of commerce. Businesses must...
- Environment top source of anxiety for Gen Zs, millennials, finds Deloitte surveyYoung Indians are worried about the environment. This concern guides their job searches and spending. Many are buying electric vehicles and...
- Scroll. Swipe. Stake: How Gen Zs and Millennials Are Reinventing InvestingA recent World Economic Forum report reveals that younger investors find crypto more understandable than traditional investments. Millennia...
- Gen Zs, millennials prioritise learning, growth in job decisions: SurveyA Deloitte survey reveals that career growth and learning are key for India's Gen Z and millennial workforce, who actively upskill and pref...
- ET Snapchat Gen Z Index: How India's Gen Z-ers live, work and spend moneyThe ET Snapchat Gen Z Index reveals that Gen Z in India prioritizes ethical and local shopping, favouring brands like Myntra and H&M. They ...
- Mind-Reading Gen Z: ET Snapchat Gen Z Index is the ultimate guide to understanding India’s largest demographicThe Economic Times, in collaboration with Snapchat and Kantar, introduces India's first Gen Z Index, revealing that brands must adapt to re...
- Gen Z: Brands chase 37.7 crore Indians for the $1.4 trillion money they may spendIndia’s 377 million-strong Gen Z population is redefining consumer behavior, influencing 43% of household consumption and pushing brands to...
- India’s ‘swipe-up’ generation set to swipe right on festive deals, driving sales this seasonBrands in India are gearing up to tap into the spending power of Gen Z this festive season, with expectations for a significant boost in co...
- App-first Gen Z scripting big shifts in consumption trends: Bernstein reportGen Z in India is driving major shifts in consumption trends, favoring quick commerce delivery and direct-to-consumer brands. This digitall...
- Gen Z, millennials say purpose at the core of job satisfaction and wellbeing; expect AI to improve work-life balanceGen Zs and millennials prioritize purpose, reject non-aligning work. Deloitte's survey on 22,800 reveals career shifts towards climate acti...
- APEC Gen Zs and Millennials seek to maximize travel experience with one loyalty programme: MarriottThe company said Marriott Bonvoy carried out the survey of 1,000 respondents across ten markets in APEC including India to better understan...
- Vinayak Sapre investment tips for Gen Z and millennial investors“We need to make them understand that instant gratification does not work. You will come across people on one side, they invest in high ris...
- Gen Zs and millennials happy with work-life balance, but demand more from employersA recent survey conducted by Deloitte, encompassing 14,483 Gen Zs and 8,373 millennials across 44 countries, reveals that despite progress ...
- High cost of living top concern of Gen Zs; nearly 50 pc Gen Zs have side jobs: ReportAbout 46 per cent of Gen Zs and 37 per cent of Millennials have taken on either a part or full-time paying job in addition to their primary...
- Workplace stress & anxiety most common in millennials & Gen Z; environment remains top concernMost Indians are optimistic that changes during the pandemic can reverse environmental damage.
- Indian Millennials and Gen Zs stand for positive action towards communities and climate; stand up to discriminationFor starters, Indian Millennials and Gen Zs feel more optimistic about how the pandemic has encouraged positive personal changes. They are ...
- Music for the soul: 76% millennials, Gen Z turn to audio to cope with stress and anxietyIn India, two in three Gen Z said they plan to be, or are, their own boss.
- Most Indian millennials, Gen Z say stress legitimate reason to take time off work: SurveyWhile the COVID-19 crisis has been unprecedented, 85 per cent millennials and 74 per cent Gen Zs in India agreed that policymakers had take...
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