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GEN Z VALUES
Chips or chocolates, India's brands want you to pay more for a fitter youFrom millet chips and protein-rich chocolates to science-backed skincare, FMCG companies are increasingly premiumising everyday products to...
Crude at $65, consumption boom, and the Rupee's new shield: Dinshaw Irani's big market callsIndia's economic headwinds are easing, with falling crude oil prices and a stabilizing rupee poised to boost the market. Helios Mutual Fund...
Psychology says people who only like to buy clothes in stores and not online are not outdated: Why the brain still trusts touch more than algorithmsPsychology suggests that people who prefer buying clothes in physical stores are rarely being old-fashioned. More often, they are respondin...
Natural diamonds are shining again as De Beers-led supply cuts lift pricesNatural diamond prices are experiencing a significant rebound, climbing 5-8% year-on-year, driven by reduced supply from major miners and r...
Is Gen Z too soft for the modern workplace? Here's why 'friction-maxxing' is essential for workplace skillsGen Z, embrace workplace friction for career growth. The article argues that technology has removed essential discomfort, hindering crucial...
Chinese proverb of the day: 'A Single Conversation with a Wise Man Is Worth a Month’s Study of Books' teaches how to learn life lesson in today's social media oriented eraChinese proverb of the day remains highly relevant in the age of Generation Z. While modern technology provides unlimited access to informa...
Life Lesson quote by Maya Angelou: 'My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor and some style' offers philosophy on relationships, joy, kindness and how to treat other peopleLife Lesson quote by Maya Angelou offers timeless wisdom about living fully and purposefully. It teaches that life should be about more tha...
India's beauty, personal care market seen at $39 billion by 2030: FlipkartIndia's beauty and personal care market is set for a significant surge, projected to hit $39 billion by 2030. Flipkart's report reveals a s...
Psychology suggests that adults who keep returning to old photos aren't necessarily living in the past; nostalgia can serve as a form of emotional self-regulationDiscover why looking at old photos is not a sign of being stuck. Science reveals nostalgia is a positive emotion that boosts happiness and ...
"Praying for his good health, long life": PM Modi extends birthday greetings to Rahul GandhiPrime Minister Narendra Modi extended birthday wishes to Congress leader Rahul Gandhi, praying for his good health and long life. Gandhi, w...
Rahul Gandhi turns 56, wishes pour in from Congress leaders, alliesRahul Gandhi turned 56 today. Political leaders, including Prime Minister Narendra Modi and Congress chief Mallikarjun Kharge, extended bir...
ETMarkets PMS Talk | Dinshaw Irani of Helios India stays away from IT, doubles down on domestic consumption amid AI disruptionHelios India is steering clear of IT stocks, citing AI's disruptive potential, and instead champions India's domestic consumption. The firm...
Quote of the Day by Abraham Lincoln 'You can fool all of the people some of the time, and some of the people all of the time, but you can't fool all of the people all of the time' teaches life lesson on trust in Gen-Z digital eraQuote of the Day by Abraham Lincoln's quote teaches us a timeless lesson about the power of truth and the limits of deception. It reminds u...
HR thought Gen Z candidate's email was a thank-you note after job interview. Then they read the next line...A Gen Z job applicant surprised a company by declining their offer before a decision was made. The candidate informed the firm they accepte...
Steven Schwartz, Whop founder who sold water on China's streets, created 650 millionaires. Meet the 26-year-old grabbing headlinesSteven Schwartz, a 26-year-old entrepreneur, co-founded Whop, a social commerce platform now valued at $1.6 billion. He once sold water on ...
Psychology says Gen Z hides feelings to avoid looking needy: Why double texting, confessing love or asking for clarity feels emotionally riskyPsychologists have identified a growing pattern often referred to as self-protective detachment. In today’s dating landscape, emotional res...
Gen Z is bringing audiences back to cinemas, says PVR InoxYoung moviegoers are returning to cinemas in India. Gen Z consumers are now a significant audience for multiplexes. They seek in-person soc...
OnePlus expands beyond Nord with new N Series as competition intensifies in India's mid-premium smartphone marketOnePlus is launching its new N Series in India, targeting younger consumers and first-time buyers in the ₹18,000-₹25,000 price bracket. The...
How Gen Z became the most important customer in FMCGYoung consumers are now driving major decisions at established food companies. Gen-Z and millennials are influencing product development, a...
India's Gen Z associates Israel with defence, military strength: SurveyA new survey reveals that nearly half of young urban Indians associate Israel with defense and military strength, while a majority perceive...