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GEN Z BEHAVIOUR
India's beauty, personal care market seen at $39 billion by 2030: FlipkartIndia's beauty and personal care market is set for a significant surge, projected to hit $39 billion by 2030. Flipkart's report reveals a s...- OnePlus expands beyond Nord with new N Series as competition intensifies in India's mid-premium smartphone marketOnePlus is launching its new N Series in India, targeting younger consumers and first-time buyers in the ₹18,000-₹25,000 price bracket. The...
- Contactless card payments on the rise as Indian shoppers swipe less, tap moreIndian shoppers are increasingly opting for contactless 'tap-and-pay' card transactions, with estimates suggesting they now account for up ...
- Expired dates? Young Indians face dating burnout despite spending more on finding loveAmid the bustling life of young urban Indians, an ironic trend emerges: individuals thriving in their careers are still finding themselves ...
- Indian travellers worry more about forex costs than visa queues: ReportIndian travellers are set to spend more overseas following a tax reduction. However, managing travel budgets is their biggest worry. Many s...
- 96% of Indian cricket viewers now on YouTube as digital superfans reshape sports marketing: GoogleAround the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, wi...
- ‘Promoted, burnt out, or quit quietly?’: Gen Z candidate’s question on job interview gives HR a reality check on modern hiringGen Z employees are changing workplace culture. They seek work-life balance and mental health support. They question toxic environments and...
- Gen Z is normalising therapy at work: ReportWorkplace mental wellness use in India has surged 44% since 2023. Young employees, aged 20-25, are leading this trend, showing a significan...
- Santy Sharma says Cockroach Janata Party 'feels more like internet drama than a serious movement', cautions Indians in strong-worded postRapper Santy Sharma has labelled the "Cockroach Janta Party" as mere internet drama, questioning its founder's past associations and nation...
- ‘It is just how I am wired’: Gen Z employee gives honest answer to manager who called her ‘anti-social’ for wearing headphones at workA Gen Z employee's use of headphones to boost concentration sparked a workplace dispute. Her manager perceived it as antisocial, while she ...
- What does ‘clock it’ mean? All about the viral trend used by Delhi Police to promote cyber safetyDelhi Police is using a popular Gen Z internet trend to promote cyber safety. The "Clock It" campaign encourages responsible online behavio...
- High-performing Gen Z employee fired for 'attitude' turns tables, rehired two weeks later at double salary after system crashA Gen Z employee was fired for 'attitude' and 'culture fit' despite meeting project deadlines. Weeks later, the company's systems failed du...
- From savings to SIPs to Bitcoin: How women are shaping India’s next investment shiftIndia's women investors are evolving from traditional security-focused approaches to actively growing wealth, increasingly embracing Bitcoi...
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- Hotel giants race to own India’s hottest 'vibe' economyIndia's hospitality sector is witnessing a major shift as global hotel giants like Marriott, Accor, and Hyatt prioritize vibrant lobbies an...
- Word of the Day: MetamodernismWord of the Day: As society continues to grapple with uncertainty, metamodernism offers a vocabulary for understanding the emotional comple...
- Quote of the day by American singer-songwriter Ray Charles: 'Addiction isn’t good or bad, it depends on what you’re addicted to'Legendary musician Ray Charles, "The Genius," revolutionised soul music by mixing genres. Despite early blindness, he achieved global fame....
- Drugs at your door: Signs of a disruption taking shape in IndiaIndia Pharmacy Retail Quick Commerce: India's medicine delivery is seeing a change. Quick-commerce apps are making it easier to buy medicin...
- Smartphone buyers prioritise AI, performance and style over specs aloneIndian smartphone buyers now focus on personal style and AI capabilities. Colourful phones and AI features significantly influence choices,...
- $250 bn e-commerce boom redraws India's retail buying & triggers a safeguard demandIndia's e-commerce sector is poised for massive growth, projected at $250 billion. Gen Z shoppers are driving this expansion, favoring new ...
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