Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...
'Just mention Zoho and get discount on Microsoft Office license': Sridhar Vembu says India will catch up in AIZoho founder Sridhar Vembu shared an anecdote where a customer secured a 90% discount on Microsoft Office licenses after mentioning Zoho as...
Rs 19 lakh crore shocker! TCS, Infosys & 2 IT giants crash 50% from peak: Is the absolute worst yet to come?India's top IT firms, including TCS and Infosys, have seen their market value plummet by at least 50% from peak levels, erasing nearly Rs 1...
Orchestration layer is new battleground for Indian AI talentRecruiters told ET that hiring for standalone prompt engineering roles has plateaued as companies increasingly seek engineers who can build...
Samsung launches Galaxy A27 5G with Gemini AI, 6 years of updates starting at Rs 28,999Samsung has unveiled its new Galaxy A27 5G in India, bringing advanced AI capabilities like Google Gemini and Perplexity to its mid-range s...
Tata Comm to invest $152 million to boost India-Singapore digital corridorTata Communications is injecting $152 million into its subsea cable network, boosting India-Singapore connectivity by nearly 98 Tbps. This ...
Netradyne announces partnership with GeosecureThe technology focuses on real-time intervention for risky behaviors and rewards safe driving, addressing critical issues like driver fatig...
Along came an alien prompt: A day in the life of a software engineerThe role of an IT engineer has been rewritten over the past two years. Against the backdrop of persistent layoff fears, ET speaks to a cros...
Over 78% of firms expect AI agents to handle customer support within 18 months, Adobe findsIndian businesses are racing towards AI-powered customer support, with nearly 78% expecting AI agents to handle interactions soon. However,...
Generative AI expanding role in shopping, to enable AI-led purchases: ReportGenerative AI is set to revolutionise consumer shopping, moving beyond discovery to completing transactions. Young shoppers, particularly G...
AI won’t replace Infosys, will amplify it: Nandan Nilekani bets big on $1 bn AI surgeInfosys Chairman Nandan Nilekani expressed confidence in the company's AI-driven future, stating AI will amplify, not replace, businesses t...
More than 10% AI solutions and machine learning engineer jobs in India waiting to be filled: Randstad Digital reportIndia faces a significant AI talent crunch, with one in ten AI solutions lead and machine learning engineer job postings unfilled. While In...
Talent shortage slows AI project progress beyond pilot stagesIndia faces a looming AI talent crisis, with projections indicating a shortage of over a million professionals by 2027. Companies are strug...
With AI, challenge is convincing people that learning still matters: Coursera CTOCoursera's CTO, Mustafa Furniturewala, emphasises that AI's true value in education lies in translating information into practical skills, ...
AI, AI Sir! Indian execs back in the classroom for a fresh chapterOnline education companies such as Coursera, Eruditus, upGrad and Simplilearn are reporting a sharp rise in enrolments over the past year $...
GenAI can add $14-17 billion to India's real estate economy: ReportConsultancy firm EY-Parthenon and realtors' apex body CREDAI, in its report 'GenAI in Indian real estate - Scaling the next frontier of inn...
GenAI could deliver up to 50% higher sales velocity and faster launches for India’s real estate sectorGenerative AI promises to revolutionize Indian real estate, boosting sales velocity by up to 50% and slashing project launch times by 30%. ...