No degree, no job? Why Gen Z is jobless despite big tech’s skills-first hiring promisesGen Z without college degree jobs: Big tech companies dropped degree requirements, yet Gen Zers without degrees struggle to find jobs. Hiri...
Planet over profit: Gen Z's rulebook for brandsIndian Gen Z is prioritizing environmental consciousness, influencing their purchasing decisions. An ET Snapchat Gen Z Index reveals that 8...
ET Snapchat Gen Z Index: How India's Gen Z-ers live, work and spend moneyThe ET Snapchat Gen Z Index reveals that Gen Z in India prioritizes ethical and local shopping, favouring brands like Myntra and H&M. They ...
Most GenZ voters in Delhi aware of candidates; social media primary source of information: StudyThe study, GenZer'sTryst with Polls, found that women's safety (85%) in the city is a top priority, followed by unemployment (60%) and poll...
Losing faith in college degrees? Why Gen Z in the U.S. is training to become plumbers and electriciansGeneration Z is not trusting the college degrees, and as a result, they are leaning towards blue-collar jobs such as welding, plumbing, and...
Gen Z to help India's travel spending expand 9% a year: McKinsey ReportA new McKinsey report predicts India's travel spending to grow at 9% annually driven by strong GDP growth. Domestic air passenger traffic i...
Gig workers in demand across eight out of 10 companies: Nasscom-Indeed surveyAccording to a survey by Nasscom and Indeed India, eight out of 10 organizations are exploring or open to gig models. Startups and the busi...
Gen Z all set to cause major disruptions in India's breakfast market dynamicsGen Z is 'snackifying' breakfast, by "either replacing the meal with a snack or having it as an accompaniment." Also, the frequency of cons...
- The Social Connect
McKinsey Health Institute's (MHI's) 2022 Global Gen Z Survey asked more than 42,000 respondents in 26 countries across continents questions...
- Liked by the digital native
As the first real digital natives, Gen Zers are extremely online. They are known for working, shopping, dating and making friends online; i...
Gen Z bulls hurt in market fall, dig in for long haulDuring pandemic, factors like fully digital onboarding by stockbrokers, easy access to information, and quick fund transfers via UPI led to...
It's time for 'new year, new me' resolution. But why is Gen Z abandoning the tradition?Young people are being realistic about what they need to accomplish a lasting change — and it isn’t a trendy New Year’s resolution.
GenZ’s belief in true love continues to decline: MTV Youth StudyAbout 51% will wait for the right opportunity to come their way instead of going after just anything that is offered to them and 74% said D...
Eight in 10 Gen Z workers hopeful of finding meaningful work in 2030: SurveyIf businesses are to thrive, and education systems are to successfully prepare young people to adapt and flourish in the future of work, th...
Millennials, Gen-Z more likely to adapt to Covid crisis; younger families financially vulnerable due to pandemicAs per the survey, Paytm is the top mobile payment wallet in India.
Pay most important while applying to first job, say more than half Gen Zers worldwideMore than half of Gen Zers worldwide (54%) – including 62% in the UK and 59% in the US – say pay is the most important consideration when a...
GenZ keen on flexibility, but eyes trad jobs for stabilityThe gig economy is temporary positions and organisations contract with independent workers for short-term engagements.