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FUTURE OF ADVERTISING 2030
20-30 percent increase in IPL media rights won't be surprising: Punjab Kings co-owner Mohit BurmanAs IPL franchise valuations skyrocket, they are aligning with the elite global sports leagues, signaling a promising shift in the landscape...- Iran war energy shock drives India's interest in ethanol and other biofuelsIndia and Southeast Asian nations are boosting biofuel use amid global fuel disruptions. This move aims to reduce reliance on imported oil ...
- Online gaming companies seek a clear regulatory playfieldIndia's online gaming sector is approaching the Ministry of Electronics and Information Technology for guidance on new gaming rules. Compan...
- India is facing a data obesity epidemic—as storage in phones fails to keep up with people’s voracious appetite for visualsIndia’s growing use of smartphones, AI tools and social media is driving a surge in demand for digital storage, with experts warning of a “...
- PepsiCo bets on zero-sugar drinks, digital push to drive India growthPepsiCo plans to shift nearly all India beverages to zero or low sugar, expand capacity, and leverage digital data, quick commerce and chan...
- “No Bull, no bear—it’s a kangaroo market," says Nilesh Shah amid global uncertaintyIndian markets show a recovery but face a "kangaroo market" due to global risks like West Asian tensions and oil price volatility. Investor...
- OpenAI projects $2.5 billion in ad revenue this year, $100 billion by 2030: ReportThe company has told investors to expect ad revenue to surge to $11 billion in 2027, $25 billion in 2028 and $53 billion by 2029, based o...
- Time to unlock silver abundance: Ageing is not a problem to be solved, but a societal invitation to reimagine our systemsIndia is still seen as a young country, but its demographic advantage is nearing an end, with the share of working-age population set to de...
- AI-led content, micro-dramas, live events to drive M&E growth: DeloitteIndia’s media and entertainment sector is set to grow through AI-driven content creation, creator-led formats, and expanding live events, a...
- Climate shocks threaten $2.3 trillion global sports economy, study warnsGrowing youth inactivity and extreme weather events disrupting competitions, the natural landscape and supply chains could cost the sports ...
- Britain, US are rewriting junk food policyBritain and the US are taking decisive action against unhealthy food marketing. Britain banned unhealthy food ads on TV before 9 pm and onl...
- AMZN stock forecast: Bull, bear, baseline predictions and key drivers explained – will Amazon stock soar or crash by 2030?AMZN stock: Amazon's stock could reach $431 by 2030 in a bull scenario. A bear case sees it fall to $77. The baseline forecast predicts $25...
- Half-trillion loss? HSBC says OpenAI facing titanic cash burn through 2030OpenAI is facing a massive cash burn. HSBC now projects nearly $500 billion in operating losses by 2030. Compute deals with Microsoft and A...
- GCCs to create 4.5 lakh new jobs in 2025 as companies plan to expand workforce: ReportGlobal Capability Centres (GCCs) in India are set to create 4.25-4.5 lakh jobs this year and 1 million by 2029. The sector plans a 50% work...
- Affle India is this week's top stock; why analysts are bullishThe management aims for over 20% revenue growth in 2024-25 and is optimistic about better pricing and margin improvement. Analysts expect t...
- Equalisation levy of 6% on digital ad: Government finds a way to tax companies like Google, FacebookInstead of a straight tax on digital advertising platforms, the government has come up with “equalisation levy” of 6% on the fees that adve...
- India's biggest FMCG company, Hindustan Unilever to upskill all employees by 2025The global initiative, to be announced on Thursday, has three priority areas — raising living standards across its value chain, creating op...
- India ranks 77th on sustainability, 131st in child flourishing index rankings: UN reportThe report was released on Wednesday by a commission of over 40 child and adolescent health experts from around the world. It was commissio...
- NASA wants you to work on Mars!Earlier this year, the agency released a set of prints promoting space tourism. They can all be downloaded for free from the NASA website.
- W&M India head strikes deal with FlemingoSiddarth Banerji, managing director, Kyndal India, a subsidiary of Whyte & Mackay, has acquired the brand marketing rights of Flemingo wine...
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