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Will Zee Entertainment’s FIFA World Cup deal turn the needle for its 3.3 crore shareholders?Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
- No broadcaster for World Cup? What FIFA’s India standoff could really costAs FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...
- IPL 2026 DC VS RR Live Streaming: How to watch Delhi vs Rajasthan clash live in US, Canada and UK - Preview, Start Time, Venue, Squads and MoreDC vs RR: IPL 2026 sees a high-stakes clash between Rajasthan Royals and Delhi Capitals on May 17. The match is crucial for both teams' pla...
- IPL 2026 scam season is here: Over 600 fake ticket sites, 400 malware-linked streams cheat fansAs the IPL 2026 season kicks off, a rise in cyber scams is alarming eager cricket enthusiasts. Unscrupulous fraudsters are capitalising on ...
- Beyond the Boundary: AI, influencers rewrite the cricket playbookCricket in India is becoming more than just a sport. Broadcasters and streaming services are creating new shows and content around crickete...
- Big-budget campaigns show how AI companies are racing for relevance in IndiaAI giants are making a big splash in India. ChatGPT and Google Gemini are using TV and billboards to show how AI can solve everyday problem...
- IPL 2026 GT vs RCB Live Streaming: When and where to watch Gujarat Titans vs Royal Challengers BengaluruIPL 2026 GT vs RCB Live Stream: The Gujarat Titans are set to host the Royal Challengers Bengaluru at the Narendra Modi Stadium today, Apri...
- Can Netflix afford to skip ads in India any longer?While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...
- Reliance-Disney to stop completely free IPL cricket streaming in India: SourcesThe Reliance-Disney joint venture will implement a hybrid model for IPL cricket streaming, introducing subscriptions after initial free vie...
- Disney bets on free mobile cricket streaming in India in battle with JioCinemaThe viewership battle is raging as cricket is the most popular game in the world's most populous nation, where the bulk of digital consumpt...
- Jio Cinema's penetration jumped 4X on the back of free IPL streamingLatest research shows that Jio Cinema's penetration has seen a massive surge due to their free IPL streaming option. The proportion of new ...
- JioCinema notched concurrent viewership of 2.5 crore during CSK-GT matchCSK made its way to the finals by winning the playoff match by 16 runs. The previous viewership record on JioCinema was 2.4 crore, register...
- Connected TV ecosystem gets big boost from free IPL streaming"We are seeing an uptick in the reach of connected TVs this year. At the end of five weeks, CTVs will have over twice the reach of HDTVs. W...
- No more freebies: Ambani's JioCinema to now charge premium subscription for HBO and other contentJioCinema will be charging Rs 999 for a year for the Premium subscription that will let users stream content from studios like HBO and Warn...
- Reliance’s JioCinema may start charging for content after the end of IPLThe likely strategy to start charging for content comes at a time when the conglomerate-owned platform has attracted millions of viewers ba...
- IPL 2023 Live Streaming: When and where to watch IPL matches live online and on television, check all details hereThe defending champions Gujarat Titans will take on Chennai Super Kings in the season opener of the Indian Premier League on March 31 at Na...
- Mobile data consumption set to rise 10-15% sequentially in June quarter, says analysts“If the tournament is free for viewing across mobile networks, it will definitely cause a 10-15% spike in data usage, given that watching b...
- Like Fifa World Cup, Jio may live stream IPL 2023 for free. Here are detailsAccording to a recent report, Viacom18, the digital rights holder of the IPL 2023, may air IPL season free on the Jio app. Viacom18, a Reli...
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