India's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...

Football fever grips India as the FIFA World Cup 2026 opening weekend captivated over 100 million viewers across Zee Entertainment's platfo...

Football fans in India are experiencing significant technical problems with ZEE5's 2026 World Cup broadcasts. Complaints include buffering,...

The FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...

ZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...

Indian sports bars and restaurants anticipate lower customer numbers for the 2026 FIFA World Cup. Unfavorable match timings, with late-nigh...

Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...

Zee Entertainment Enterprises has acquired media rights for the FIFA World Cup 2026 and 2030 in India. This move signals Zee's re-entry int...

Football is now India's second-most popular sport among adults, trailing only cricket, according to new Nielsen research. The sport's popul...

Zee Entertainment Enterprises is close to securing the broadcast and streaming rights for the 2026 FIFA World Cup in India. JioStar has wit...

As FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...

FIFA faces challenges selling 2026 World Cup media rights in India, with expected valuations significantly lower than initial projections. ...

FIFA has concluded agreements with broadcasters in over 175 territories globally, it said in a statement to Reuters.

In an unprecedented twist, soccer enthusiasts in India and China are bracing for a World Cup viewing crisis. Negotiations for broadcast rig...

For the closest context, the viewership for first four Euro Cup matches was just 1.3 million impressions. As per media rights holder Sony P...

In the previous season, the total viewership was at around 207 million, the company said.

Rural and semi-urban India account for nearly half of the viewership of the ongoing second season of the Rupert Murdoch and Mukesh Ambani-p...