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FLIPKART GENZ USERS
Myntra’s creator programme recorded over 1 million registrations: CEO Nandita SinhaMyntra's Ultimate Glam Clan creator program has attracted over a million content creators, significantly boosting user engagement and conve...- Walmart-backed Flipkart turns to videos and livestream to woo Indian online shoppersWhile the concept of online retailers using videos to boost sales has been around for years, Flipkart hopes this strategy will give it an e...
- Myntra sees a big jump in shoppers in its BFF saleMyntra's Big Fashion Festival has drawn 120 million visitors during Early Access and Day 1, with a significant increase in new users and or...
- Strong need for a reward currency for direct to consumer brands: e-Commerce enabler POPe-Commerce enabler POP anticipates expanding its rewards coin user base to 8 million by the end of the next year, up from the current 1.5 m...
- Flipkart merges tech and product ops of travel and epharmacy bizThe integration has come ahead of Flipkart's flagship festive season sale of BigBillionDays, which may kick off on October 7 or 8 – two to ...
- Tata group’s B2B digital push; banking agents expand into credit, insuranceBusiness correspondents (BCs) are being roped into the government’s financial inclusion plans in a big way. Besides providing traditional s...
- Flipkart targets GenZ users with new offering Spoyl, follows subsidiary MyntraThe new offering Spoyl will focus on the GenZ segment, offering over 40,000 products, across segments such as westernwear, accessories and ...
- Mobile makers to hire 60,000 over a year; digital economy to push India GDP: MoS ITWith the demand for India-made mobile phones on the rise, staffing firms expect handset makers to hire some 60,000 people over the next 6-1...
- Myntra plans makeover of private label strategy, 50 jobs to be hitWhile the impacted roles will be across verticals, a majority of staff in the in-house brands vertical would be most affected, people in th...
- Myntra introduces Myntra Minis: Video platform to enable discovery of fashion & beauty trends and launchesMyntra is set to launch its new feature Myntra Minis, a short-form video platform, as a part of the 18th edition of its Marquee Fashion Fes...
- The Kapsons Group story: How the retail and distribution conglomerate is building a vibrant legacy for the futureHow Kapsons Group has evolved into a powerhouse conglomerate of six companies, firmly rooted in the businesses of retail, distribution, tec...
- Chasm grows between Indian startups & internet body IAMAI; IT firms look to boost utilisation levels for better marginsIndian internet firms have given internet body IAMAI a thumbs-down, alleging that it has favoured Big Tech companies on multiple issues. Th...
- Building India's Shein: why investors are backing a new wave of fashion ecommerce startupsThe big action is taking place in the online fast-fashion space, with companies looking to build an ecosystem in India from scratch. The ne...
- Indian ecommerce user base to beat US numbers in two years: Bain reportThe online shopper base in India, which was at 180-190 million in 2021, will also increase to about 400-450 million users by 2027 when the ...
- What Indian ecommerce will look like in 2022New kids on the block are challenging dominant ecommerce players and expanding deeper into the country to win over new users and push them ...
- Too young to drive, old enough to investThe upcoming parade of startup IPOs has grabbed the attention of investors as young as 16, who plan to use their parents' demat accounts to...
- Online fashion users expected to grow to 200 million in the next five years: Amar Nagaram, Myntra-JabongFlipkart-owned fashion etailer noted that the Myntra app has been ranked as one of the most viewed apps in the country alongside Whatsapp, ...
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