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FILM MARKETING STRATEGIES
How Larry Ellison, Masayoshi Son, Michael Saylor AI crypto billionaires reshaping legacy wealth in 2026 markets shift?Oracle’s AI cloud surge, SoftBank’s OpenAI-backed rebound, and MicroStrategy’s Bitcoin strategy reflect a new billionaire era. Over $1 tril...- Business as second nature: Biomimicry offers a framework to shift from replication to innovation using natural principles
- JioHotstar ropes in 50 brands for Dhurandhar The Revenge digital premiereJioHotstar is launching Dhurandhar The Revenge on June 4. Fifty brands, including eleven major sponsors, have partnered for the digital pre...
- JioStar bets on mainstreaming women’s cricket fandom with ICC Women’s T20 World Cup campaignJioStar and ICC have launched an integrated marketing campaign for the ICC Women’s T20 World Cup 2026, aiming to boost mainstream fandom fo...
- India gets its first AI music company, but there's a catchPaRa Music, India's first AI-powered music company, has launched. It uses AI and human creativity to help Indian music reach more listeners...
- Amazon Music widens India play beyond Prime amid audio streaming shakeoutIn an exciting development, Amazon Music is set to unveil a new strategic initiative in India, offering a trio of subscription options: fre...
- Saregama doubles down on premium music IP even as it eyes AI monetisationSaregama is embracing an AI-driven future. The music label is exploring licensing deals with generative AI platforms. Simultaneously, it is...
- Double Tap Films takes 21 Hindi microdramas global with TikTok partnershipDouble Tap Films, a Pratilipi studio, is distributing 21 Indian microdrama shows on TikTok in the US, Canada, Brazil, and Japan. This marks...
- Movie dialogue of the day by Leonardo DiCaprio: ‘Are you behind your credit card bills? Is your landlord ready to evict you? Your girlfriend thinks you are a loser? I want you to deal with your problems by becoming rich’ - Wolf of Wall Street's dialogue explores wealth, status and validationThe Wolf of Wall Street's iconic quote, 'I want you to deal with your problems by becoming rich,' delivered by Leonardo DiCaprio's Jordan B...
- Crude awakening: Chemical companies face margin pressure as oil-linked costs surge amid geopolitical tensionsRising crude oil prices are pressuring chemical sector margins due to increased feedstock and energy costs. Despite this, the Nifty Chemica...
- South Indian cinema dominates OTT race, accounts for 60% of hit film acquisitions in 2025South Indian cinema is increasingly dominating the streaming landscape, accounting for nearly 60% of theatrically successful films acquired...
- India’s desi gaming startups tap culture and storytelling to break China’s grip on toy and board game marketIn the vibrant world of play, Indian board games and toys are experiencing a renaissance. Consumers are leaning towards locally inspired op...
- Tripura moves to build Northeast AVGC-XR hubTripura convened a stakeholder consultation for its draft AVGC-XR Policy, aiming to foster creativity, innovation, and digital employment. ...
- Streaming platforms double down on South Indian hitsSouth Indian cinema is increasingly dominating the streaming landscape, accounting for nearly 60% of theatrically successful films acquired...
- India’s brandy boom still feels uncool. Liquor cos want to give it a makeoverBrandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second...
- Chinese proverb of the day: “An embankment a thousand miles long can be destroyed by...” Learn a timeless life lesson from ancient Chinese wisdom on how tiny unnoticed mistakes quietly destroy strong foundations, success, leadership, and even powerful empires over timeChinese proverb of the day reveals a powerful life lesson modern leaders, businesses, and successful people still ignore today. “An embankm...
- Jio Studios to line up Rs 5,000 cr over 3 yrs for content push despite BO slowdownJio Studios will invest ₹4,000-₹5,000 crore in content over the next three years. This marks a significant increase from previous investmen...
- Watch: When Aamir Khan promoted debut film ‘Qayamat Se Qayamat Tak’ by pasting posters on auto-rickshaws, one driver even rejected himBollywood's Mr. Perfectionist, Aamir Khan, once personally distributed posters for his debut film 'Qayamat Se Qayamat Tak' to rickshaw driv...
- India’s microdrama market likely to favour scaled winners as sector matures: BDOIndia's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...
- Netflix says it invested $135 billion in content over decade, created 425,000 jobs globallyNetflix reveals massive global investments in films and series. Over the last decade, the company poured more than $135 billion into conten...
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