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FESTIVE SEASON SHOPPING
Festive cheer shifts beyond metros as consumer brands bet big on small-town IndiaConsumer brands are turning to tier-2 and smaller cities for festive-season growth as urban consumption weakens. Titan, Nykaa, Biba, Fabind...- Price hikes unlikely to cost brands this festive seasonYet analysts expect demand to remain resilient in impulse-led categories and for purchases linked to the multiple occasions that now make u...
- Amazon Now doubles footprint to 120+ cities ahead of festive seasonAmazon has recently expanded its ultra-fast delivery service, Amazon Now, to more than 120 cities in India. This expansion aims to enhance ...
- Mizoram’s Anthurium Festival returns, bringing flowers, adventure and Mizo heritage together in a new tourism experiencePresented by Mizoram Tourism in association with the Department of Horticulture, Government of Mizoram, the festival, being held from Octob...
- Buoyant Q2 demand for consumer goods lifts festive sales outlookConsumer demand in India saw significant growth during the July-September quarter, particularly in appliances and FMCGs. Sales of air condi...
- Gen Z’s festive shopping playbook: From Instagram trends and Reddit reviews to upcycling and bargain huntingFestive shopping habits among Gen Z consumers reflect a mix of traditional and modern approaches. They explore social media platforms like ...
- High prices this sale season is a done deal, but that's only half the storyFor retailers, the festive strategy this year will shift from outright price cuts towards a combination of financing, product redesign, wid...
- Google tests direct buying option on Flipkart through GeminiGoogle is taking a leap forward in its AI capabilities by introducing direct purchasing options from Walmart-owned Flipkart through AI Mode...
- LG Electronics to hike AC prices by 5-7 per cent from Oct 1 ahead of festive seasonLG Electronics India has announced a price rise for air conditioners starting October 1. The increase will be between 5 to 7 percent ahead ...
- Festive shopping gets costlier as brands plan to hike AC, TV and appliance prices from October 1Consumer electronics and appliance manufacturers in India will increase prices of products by 5-8% starting October 1. The rise in prices i...
- 'Use by date' mandatory for loose sweets in Uttar Pradesh: UP Food DepartmentUttar Pradesh's Food Safety and Drug Administration will require sweets to display a 'Use by Date'. This measure focuses on open or loose s...
- Festive hiring boosts diversity as women, PwDs gain wider job opportunitiesIn this festive hiring season, companies are championing diversity by expanding job opportunities, particularly for women and individuals w...
- Festive ad spending to rise 13-17% as brands spread budgets across channels: ReportSpending on ecommerce advertising is expected to rise 27% YoY to Rs 30,091 crore in 2026, as brands increasingly seek ad formats that direc...
- Fewer Indians plan to raise festive budgets in 2026, but high spenders grow: SurveyA recent survey shows a decrease in the number of Indians looking to boost their festive budgets for 2026. While the willingness to spend o...
- India's festive shopping about to change as robots lend helping handThis year's festive shopping in India is gearing up for a transformation as AI tools take center stage. With many intending to spend above ...
- India’s smartphone business may have lost an old festive-season weaponIndia's smartphone market faces challenges this festive season as rising memory costs lead to higher device prices. Major brands are alread...
- Amazon Great Indian Festival 2026: Dates, bank offers, discounts, EMI options, Prime benefits, and top deals on productsAmazon's Great Indian Festival 2026 will begin on October 8. Customers will receive a 10% instant discount on SBI cards. Prime members can ...
- Quick delivery platforms hike festive ad rates 35% as sales seen doublingThe increase comes at a time when advertisers increasingly use quick-commerce platforms to reach consumers closer to the point of purchase,...
- MDR effect: Retailers, apparel makers warn of price hikes"Various retailers across categories may increase prices or lower festive discounts, since they are, as it is, dealing in an inflationary e...
- India’s festive demand hits 5-year high: From cars and ACs to TVs, apparel and quick commerce, retailers expect a bumper Navratri-Diwali seasonConsumer demand in India has reached a five-year high during the initial festive period, with sales growth recorded across home appliances,...
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