AI, quick commerce are reshaping how India spends on advertising: WPP Media's Prasanth KumarIndia's advertising market will grow in 2026. Marketers face unprecedented volatility, juggling many challenges. Despite global tensions an...
04 Jun, 2026, 10.22 AM IST
No Santa for exporters this Christmas: Iran war disrupts supply chains, stretches transit times to 60 days, threatens marginsIndian exporters say longer shipping routes, rising input costs, and delayed payment cycles are squeezing margins and putting pressure on d...
03 Jun, 2026, 11.14 AM IST
Computer science is losing its exemption: Everyone can code nowA popular pyramid model for computer science professions is flawed. For decades, skill alone determined success in tech. Now, Artificial In...
02 Jun, 2026, 12.24 PM IST
Company racks up $500M Claude AI bill in one month after putting no usage limits on employee licensesA firm's unchecked AI spending led to a staggering $500 million bill in a single month due to unlimited employee licenses for platforms lik...
30 May, 2026, 03.59 PM IST
RMG cos reel from GST ruling; new-age firms’ costly rideHappy Friday! The Supreme Court’s latest GST ruling is the final blow for real-money gaming platforms after last year’s ban. This and more ...
29 May, 2026, 07.46 AM IST
From financial services to healthcare, enterprises driving AI adoption in India are all in Mumbai: TEAMOn the eve of Mumbai Tech Week, Sharad Sanghi of Neysa AI, Aakrit Vaish of Activate, and Naiyya Saggi of EDT spoke with ETtech editor Samid...
28 May, 2026, 09.16 PM IST
Anthropic strengthens India team, appoints Sangeeta Bavi to lead startupsAnnouncing the move in a post on LinkedIn, Bavi pointed to her long ties with the founder community. "Founders have always held a special p...
28 May, 2026, 12.59 AM IST
Google blocked the first known AI-powered attack on 2FA accounts; here is how hackers tried to break in, know how to stay safeForeign hackers attempted a novel AI-powered cyberattack targeting two-factor authentication using a zero-day exploit. Google's Threat Inte...
25 May, 2026, 03.22 PM IST
Kerala’s healthcare gold rush: How private equity is reshaping hospitals and raising fears over costsPrivate equity funds are pouring hundreds of millions of dollars into Kerala’s healthcare sector, reshaping a system long dominated by inde...
24 May, 2026, 07.35 AM IST
Everyone talks about layoffs; few talk about the survivors: 25-year tech veteran lifts the lid on a silent struggle inside Big TechA former Big Tech software engineer with 25 years of experience has gone viral after sharing how surviving mass layoffs pushed him into sev...
22 May, 2026, 11.48 AM IST
Not all startups are built the same. Which category defines yours?Startup award categories are often shaped more by founder journeys, business models, and growth approaches than by sectors alone. Through r...
21 May, 2026, 08.25 PM IST
Tactical buying visible in IT, selective opportunities emerging in auto ancillaries: Neeraj DewanIndian stock markets are navigating a balance between optimism and caution. Inflationary pressures and global uncertainties are key concern...
21 May, 2026, 11.56 AM IST
IT a tactical buy; Devarsh Vakil reveals 5 sectors worth buying as markets turn volatileLeading analyst Devarsh Vakil suggests Indian markets offer compelling buying opportunities now, with valuations correcting to attractive l...
21 May, 2026, 10.57 AM IST
Exclusive: Inside Dell Tech World 2026, the real AI problem isn’t performance, it’s costDell executives highlight the rising expense of artificial intelligence (AI). Enterprises are now exploring hybrid AI, using local processi...
20 May, 2026, 06.21 PM IST
We are building India-specific models for early-growth and scaling companies: FulcrumQ’s Shefali SalwanIndia is one of the most consequential markets for us, says Shefali Salwan, Founder of FulcrumQ, a global strategy and human capital adviso...
20 May, 2026, 01.00 PM IST
Google I/O 2026: Google Enters Its 'Agentic Gemini Era'At Google I/O 2026, Sundar Pichai unveiled Google’s vision for an “Agentic Gemini Era,” where AI moves beyond simple assistants to autonomo...
20 May, 2026, 12.36 AM IST
The moment employees stop trusting their workplace often comes without warningWorkplace trust erodes slowly, not suddenly. It hinges on consistency between words and actions, not just personal connections. Employees v...
14 May, 2026, 03.53 PM IST