Psychology says Gen Z hides feelings to avoid looking needy: Why double texting, confessing love or asking for clarity feels emotionally riskyPsychologists have identified a growing pattern often referred to as self-protective detachment. In today’s dating landscape, emotional res...
15 Jun, 2026, 05.49 PM IST
Gen Z is bringing audiences back to cinemas, says PVR InoxYoung moviegoers are returning to cinemas in India. Gen Z consumers are now a significant audience for multiplexes. They seek in-person soc...
15 Jun, 2026, 05.45 PM IST
OnePlus expands beyond Nord with new N Series as competition intensifies in India's mid-premium smartphone marketOnePlus is launching its new N Series in India, targeting younger consumers and first-time buyers in the ₹18,000-₹25,000 price bracket. The...
15 Jun, 2026, 03.45 PM IST
Psychology says ghosting hurts because the brain hates unfinished stories: Why Gen Z keeps searching for answers when someone leaves without explanationPsychology says people tend to heal more effectively when they can make sense of their experiences and fit them into a clear, meaningful st...
14 Jun, 2026, 07.41 PM IST
ET Alpha Wealth Summit | BSE CEO Sundararaman Ramamurthy on building trust, fighting deepfakes, and why yuva shakti & nari shakti are future of D-StBSE MD & CEO Sundararaman Ramamurthy highlighted India's market evolution from uncertain settlements to a trust-based system, driven by tec...
12 Jun, 2026, 12.30 PM IST
How Gen Z became the most important customer in FMCGYoung consumers are now driving major decisions at established food companies. Gen-Z and millennials are influencing product development, a...
12 Jun, 2026, 12.40 AM IST
Contactless card payments on the rise as Indian shoppers swipe less, tap moreIndian shoppers are increasingly opting for contactless 'tap-and-pay' card transactions, with estimates suggesting they now account for up ...
11 Jun, 2026, 06.00 AM IST
Every '80s home had a velvet-lined box of silver flatware that never left the sideboard; now those sterling sets are the thrift-store kitchen find designers are hunting forThrift stores are witnessing a surprising surge in demand for vintage silver serving ware, with millennials and Gen Z leading the charge. T...
10 Jun, 2026, 06.09 PM IST
Gen Z's love for cold coffee has brands chasing beverage boomIndia's younger consumers are embracing cold coffee as an everyday drink. Brands like Nestle, HUL, and Tata Starbucks are expanding their o...
10 Jun, 2026, 09.58 AM IST
India's Gen Z associates Israel with defence, military strength: SurveyA new survey reveals that nearly half of young urban Indians associate Israel with defense and military strength, while a majority perceive...
09 Jun, 2026, 10.56 PM IST
Bitcoin’s biggest challenge isn’t the BTC USD price crash - here’s why most Americans still don’t own cryptoBitcoin ownership 2026 in US analysis: Despite Bitcoin's significant price drop, only 22% of Americans own cryptocurrency, with younger gen...
09 Jun, 2026, 06.14 PM IST
CJP protest in Pune on June 11 to seek Education Minister Pradhan's resignation: Abhijeet DipkeThe Cockroach Janta Party (CJP) plans a protest in Pune on June 11, demanding Union Education Minister Dharmendra Pradhan's resignation. CJ...
08 Jun, 2026, 08.11 PM IST
UK competition watchdog launches probe into eBay's purchase of DepopThe deal was announced earlier this year and is expected to help Etsy double down on its core handmade and vintage goods marketplace in p...
08 Jun, 2026, 03.22 PM IST
For Gen Z diamonds are a personal style statement, not something they can tuck awayAs Millennials and Gen Z redefine luxury consumption in India, the natural diamond industry is evolving to meet their demand for individual...
08 Jun, 2026, 02.24 PM IST
87% of Indian Gen Z prefer short trips & weekend breaks over long vacations: ReportThe tourism sector is undergoing a dynamic shift as a preference for trips that last under a week, with weekend breaks and short getaways d...
01 Jun, 2026, 11.18 AM IST
Gen Z employee vs Gen X boss: Zerodha's Nithin Kamath gets quizzed about Gen Z vocabulary; internet reacts to his scoreA video from Zerodha showing CEO Nithin Kamath being quizzed by a younger employee on popular Gen Z slang has gone viral on social media. S...
31 May, 2026, 09.39 PM IST
What does ‘clock it’ mean? All about the viral trend used by Delhi Police to promote cyber safetyDelhi Police is using a popular Gen Z internet trend to promote cyber safety. The "Clock It" campaign encourages responsible online behavio...
22 May, 2026, 10.31 PM IST