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FAKE CONSUMER PRODUCTS
This is how a company tricks you into thinking it's bigger than it is in realityRevenue is not always the amount written on the invoice. The final number can change because of rebates, returns, penalties, warranties, cu...- Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...
- ‘Microsoft powered genocide for 994 days’: Employee quits in dramatic resignation email, sends 'unhappy email' to thousands of company's employees. Here's what he wroteA Microsoft employee in Italy has resigned, alleging the tech giant fuels Israel's military actions in Gaza. His farewell email claims Micr...
- How global scammers use US tech to fleece peopleIndian scammer Safeer Koorimannil reveals how AI from American tech giants fuels global fraud rings in Myanmar. Trafficked to a scam center...
- Why India stayed resilient through the Hormuz crisisIndia successfully navigated the Strait of Hormuz closure, ensuring energy security for its citizens. Despite a significant drop in West As...
- Online: Two-thirds of Indians (66%) have encountered a health or wellness scam: McAfee Health & Wellness researchNew research from McAfee reveals a surge in health scams targeting Indians, particularly young adults. Scammers are exploiting influencer t...
- AI-generated ads should be exempt from EU transparency rules, retail association saysThe European Union AI Act, which enters into force on August 2, requires companies to clearly label where artificial intelligence has bee...
- US emergency oil stockpile plunges to lowest level since Reagan era amid West Asia warAmerica's emergency oil reserve has fallen to its lowest point since 1983. This significant drop follows extensive releases to manage econo...
- Trump's Iran accord offers exit from war and fresh political risksA landmark agreement has been reached between the Trump administration and Iran to end their conflict and reopen the Strait of Hormuz. This...
- Rippl launches a social recommendation platform to redefine trust-led discoveryIndian startup Rippl has launched a trust-first social commerce platform to combat the growing 'trust deficit' online. The platform enables...
- Canada says AI strategy will help create 250,000 jobs, boost GDP by 3%Canada has unveiled a new artificial intelligence strategy. This plan aims to create 250,000 jobs by 2031. A new C$500 million tech fund wi...
- Mirror, mirror who’s the most visible of them all?AI search is reshaping online discovery. Brands are shifting their content strategies to ensure visibility within AI answers and recommenda...
- Nearly 1,000 kg fake chilli, garam masala, turmeric and coriander found in Delhi’s Khari Baoli, Asia’s largest wholesale spice marketPolice raided an illegal spice unit in Delhi's Khari Baoli. They seized 802 kg of fake spices. Adulterated materials like rice and industri...
- Profit on paper, loss in reality: How a routine accounting tool is used to deceive and take investors for a rideAmortisation is a number most investors skip, but it can shape reported profit. On the surface, it looks routine: A company spreads the cos...
- 15,000 kg fake honey worth Rs 22 lakh seized in UP. Before you add honey to your meals, try these simple tests to check its purity at homeHoney purity test: FSSAI revealed that the Uttar Pradesh Food Safety Department seized 15,000 kg of suspected adulterated honey worth nearl...
- Genuinely crack down on fakesIn India, the battle against counterfeit products is ever-present, with one in three urban consumers facing this issue daily. As regulators...
- On their toes: Brands step up anti-counterfeit drive as fake products flood marketsCompanies are fighting a rising tide of fake goods. Brands from toothpaste to cigarettes are changing packaging and tightening checks. Coun...
- Is your paneer real? Maharashtra orders restaurants to disclose types of cottage cheese used in billMaharashtra's Food and Drug Administration now mandates restaurants and eateries to clearly disclose if "paneer" is genuine or a substitute...
- Do you use ENO or Nescafé coffee? Delhi Police seizes over 2 lakh fake sachets; What you need to know right nowDelhi Police Crime Branch has busted a major counterfeit food racket in Delhi, seizing over 1.5 lakh fake ENO antacid sachets and more than...
- Nearly 35% of urban consumers in India admitted to having bought fake products in the last year: ReportA recent report reveals a significant rise in fake products across India, with nearly 35% of consumers encountering them last year. Apparel...
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