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FAHION
New York-based actor-designer Waris Ahluwalia has some lessons on brand managementHis experience with two brands, and the need for speedy action by any company when its image takes a hit.- Fashion event organisers ink strategic deals with corporate world investorsEven the sponsors are not treating fashion events as mere marketing, they are making sure that every penny spent is reflected in sales.
- Debutant designers flaunt their creations at WIFWThe third day of the Wills India Fahion Week opened with 'Vive De Glam', a collection by Elisha W, one of the ten designers of the Hi 5 tea...
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