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FABINDIA AD
Superficial trolling not constructive, says ASCI as AU Bank ad comes under flakThe bank said it has been running its brand campaign ‘Badlaav hum se hai’ since August 2021 and that “the spirit of the campaign lies in it...- Advertisers raise Q3 budget by 15-20% amid surging festive demandThe surging demand amid festive season after two years of pandemic has compelled the advertisers to raise their advertising budget by nearl...
- Advertisers get ready for festive splurge, revise ad budgets by 15-20% for Dec quarterWhile inflationary pressures and the global recession remain potential downside risks, executives said demand pickup has been robust so far...
- Brands and public personalities 'walk on eggshells' as social media boycotts trendIf boycotts are a form of legitimate protest, then social media users seem to have taken that to another level these days. Anything and any...
- ASCI updates code of conduct to include gender, sexual orientation in advertising“It is not acceptable, for example, to associate characteristics such as sluggishness with a certain body shape. Similarly, to deride someo...
- Hyundai Motor Company condemns post by distributor in Pakistan announcing solidarity with Kashmir"As a business policy, Hyundai Motor Company does not comment on political or religious issues in any specific region. We deeply regret any...
- South Korea expresses regret over Hyundai Pakistan tweetOn Tuesday, South Korea's foreign minister, Chung Eui-Yong, called his Indian counterpart S Jaishankar and "expressed regret".
- FADA asks Hyundai, Kia to clear their stand on social media post on KashmirHyundai Motor India, the country's second-largest car maker, has come under massive crossfire on social media after the car maker’s Pakista...
- Hyundai faces backlash in India over Pakistan arm's Kashmir postsA spokesperson for Hyundai India said the company had "zero tolerance" to such communication. "The unsolicited social media post linking Hy...
- ASCI identifies 6 types of offensive adsThese include ads that promote fair skin and certain body shapes, which create pressure on parents and kids in the field of education, thos...
- View: A candle for this Diwali nightIn attacking festival ads, the right wing crudely constructs the model Hindu woman and regulates Muslim presence. If this country needs a t...
- Ads which sparked fireworks this seasonFor more such web stories click on the ET icon below.
- The Fab Indian phenomenon of brandvertising & its unintended consequencesThis tweet caught the imagination of the game's TV audience, who were waiting for the game to begin, beer bottles in hand. The tweet was re...
- Online backlash makes companies revisit brand strategyStory-telling techniques for product marketing and brands could take a beating for certain categories as a result and devising post-campaig...
- Dabur apologises for Fem adWhile many social media users said they appreciate the ad for being inclusive and progressive, an equally large number of people said the a...
- Zomato and Fabindia face flak on social mediaFood app in language row; apparel retailer trolled for 'Jashn' ads
- Netizens call for complete boycott of Fabindia over 'Jashn-e-Riwaaz' collection, brand takes down ad promoThe brand took down the ad after receiving massive backlash on Twitter.
- New Fabindia collection sparks outcry on social mediaWith the #BoycottFabIndia hashtag trending on Twitter, the IPO-bound company was forced to take down some of its tweets promoting the colle...
- How Good Earth created a brand with no advertisingA case study on how to remain relevant and grow without taking the traditional advertising route
- Govt FMCG firms like KSDL, Khadi and Mother Dairy outrun MNCsGovernment FMCG firms are connecting with the youth to withstand the onslaught of cash-rich MNCs.
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