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Blinkit launches 10-minute returns for footwear, apparel categoriesBlinkit CEO Albinder Dhindsa said that the Zomato-owned platform has been testing the return feature in Delhi NCR for a few weeks and has n...- Superficial trolling not constructive, says ASCI as AU Bank ad comes under flakThe bank said it has been running its brand campaign ‘Badlaav hum se hai’ since August 2021 and that “the spirit of the campaign lies in it...
- Hyundai Motor Company condemns post by distributor in Pakistan announcing solidarity with Kashmir"As a business policy, Hyundai Motor Company does not comment on political or religious issues in any specific region. We deeply regret any...
- South Korea expresses regret over Hyundai Pakistan tweetOn Tuesday, South Korea's foreign minister, Chung Eui-Yong, called his Indian counterpart S Jaishankar and "expressed regret".
- FADA asks Hyundai, Kia to clear their stand on social media post on KashmirHyundai Motor India, the country's second-largest car maker, has come under massive crossfire on social media after the car maker’s Pakista...
- Hyundai faces backlash in India over Pakistan arm's Kashmir postsA spokesperson for Hyundai India said the company had "zero tolerance" to such communication. "The unsolicited social media post linking Hy...
- View: A candle for this Diwali nightIn attacking festival ads, the right wing crudely constructs the model Hindu woman and regulates Muslim presence. If this country needs a t...
- Big brands put localising on fast track amid social media backlashZomato recently faced a massive backlash on social media over an agent asking a user from the state to learn Hindi - the national language ...
- The Fab Indian phenomenon of brandvertising & its unintended consequencesThis tweet caught the imagination of the game's TV audience, who were waiting for the game to begin, beer bottles in hand. The tweet was re...
- Online backlash makes companies revisit brand strategyStory-telling techniques for product marketing and brands could take a beating for certain categories as a result and devising post-campaig...
- Dabur apologises for Fem adWhile many social media users said they appreciate the ad for being inclusive and progressive, an equally large number of people said the a...
- DC Comics, Superman trolled for showing Kashmir as 'Disputed’ region in new animated filmIn the short 23-second clip, allegedly from the film ‘Injustice’, Superman and Wonder Woman are seen destroying military hardware including...
- IT firms brace for travel costs; Zomato & Fabindia under fireThe savings that India's software services firms have enjoyed due to Covid-induced travel restrictions may be coming to an end.
- Netizens call for complete boycott of Fabindia over 'Jashn-e-Riwaaz' collection, brand takes down ad promoThe brand took down the ad after receiving massive backlash on Twitter.
- New Fabindia collection sparks outcry on social mediaWith the #BoycottFabIndia hashtag trending on Twitter, the IPO-bound company was forced to take down some of its tweets promoting the colle...
- Myntra levies 'platform handling fee' of Rs 49-149 from buyers of lower value itemsMany buyers are charged an additional Rs 49-149 for their purchases depending on the values of their orders.
- Khadi India forces take down of 160 web links from Amazon, Flipkart for misusing its 'Khadi' brand nameThe KVIC had recently served legal notices to over a 1000 firms using the brand name “Khadi India” to sell their products. KVIC had alleged...
- 'KVIC forces Flipkart, Amazon, Snapdeal to remove fake khadi products'These e-commerce portals were selling products like Khadi masks, herbals soaps, shampoos, cosmetics, herbal mehandi, jackets, kurta and man...
- KVIC serves legal notice to two firms for using 'Khadi' in their brand nameKVIC in a statement has said today that the two firms are engaged in selling a range of cosmetic and beauty products through various e-comm...
- Fabindia top officials shouldn't be harassed: Digvijay SinghCrime Branch has summoned Fabindia's Chief Executive Officer Subrata Dutta, Managing Director William Bissel and 11 other employees for que...
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