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EXPERIMENTAL STUDY ON VENTILATION EFFICIENCY
Your deep sleep may contain a brain switch that controls muscle growth, fat burn and focus. Here's what surprising research showsNew research reveals deep sleep isn't just for rest; it actively regulates growth hormone, crucial for muscle repair, bone strength, and fa...
ET Most Innovative AI Product Awards 2026: Why healthcare has become the ultimate test for AI innovationET Most Innovative AI Product Awards 2026 acknowledges AI products that are altering the medical field with faster, smarter and improved di...
Psychology says introverts who seem most at ease in their 50s and 60s are not the ones who overcame introversion; they are often the ones who stopped viewing their need for solitude as something that required justificationAs individuals transition into middle age, the allure of peaceful evenings often supersedes the excitement of lively gatherings. Studies su...
Psychology suggests adults who always choose the same seat aren't boring; habits reduce the mental effort required to make decisionsYour brain automates daily tasks through habits. This saves mental energy and provides a sense of security. Research shows nearly half of o...
Psychology suggests people who keep the TV on in an empty house aren't simply avoiding silence; familiar voices can provide a sense of social presence that helps reduce feelings of isolationTurning on familiar TV shows when alone offers comfort. Research shows favorite programs act as social surrogates, fulfilling the fundament...
Psychology suggests that adults who keep returning to old photos aren't necessarily living in the past; nostalgia can serve as a form of emotional self-regulationDiscover why looking at old photos is not a sign of being stuck. Science reveals nostalgia is a positive emotion that boosts happiness and ...
Not job loss, AI's biggest danger is something much worse. Why doctors and techies could be the first victims, research findsAs artificial intelligence becomes a routine part of work in healthcare, software development and other professions, researchers are warnin...
Put a freeze on extreme heat: Why India needs more than just heatwave warningsIndia faces severe heatwaves. Dangerous heat now affects large areas with little relief. This crisis demands action beyond meteorology. Hea...
World's largest air purifier: Inside China's 20-storey tower designed to clean 10 million cubic metres of air a dayA colossal air purification tower in China, standing over 100 meters tall, has shown promising results in tackling smog. Researchers report...
PE firms join GCC boom, push portfolio companies to set up captive centresPrivate equity-backed firms are increasingly establishing Global Capability Centres (GCCs) in India, moving beyond cost savings to build AI...
The hidden mathematical pattern inside your money plant's leaves will blow your mindChinese Money Plant leaves hide a mathematical pattern shaping leaf veins in Voronoi geometry. This discovery shows nature using precise le...
In 1961, a Yale psychologist had ordinary people deliver 450-volt shocks to strangers: 65% obeyed, rewriting how we understand authorityIn a groundbreaking study conducted at Yale University in 1961, Stanley Milgram examined the phenomenon of obedience to authority. Particip...
Mercedes beats Maruti in mileage: Luxury car maker launches new S-Class that delivers 32.2 kmpl averageThe 2026 Mercedes-Benz S-Class has arrived in India, boasting an impressive claimed fuel efficiency of 32.2 kmpl with its new plug-in hybri...
In 1983, engineers squeezed a wireless conversation through a commercial cell network, and mobile phones started becoming realMobile communication transitioned from an engineering dream to public reality in 1983. The first US commercial cellular network began opera...
In 1920, a psychologist watched a toddler learn fear from a white rat and revealed that fear could be learnedA famous psychology study from 1920, the Little Albert experiment, showed fear can be learned. Conducted by John B. Watson and Rosalie Rayn...
From pet to pest: A 2026 experiment reveals that releasing goldfish into lakes triggers a full ecosystem regime shift, and no lake type is immuneReleasing pet goldfish into local waters causes extensive ecological damage. These fish grow large, stir up sediment, consume prey, and out...
AI is everywhere. But which products are truly transforming business?The next wave of business transformation is being driven by AI products that deliver measurable results. The ET Most Innovative AI Product ...
AI adoption in enterprises: Why workflow redesign matters more than technology deploymentAI adoption is moving from tools to transformation. Real value now depends on redesigning workflows, decisions, and skills around AI. The c...
Agentic AI returns in India poised to grow fivefold to $14.4 million: SAP studyGlobally, India ranks second in strategic approaches to AI investment. Reflecting this momentum, Indian organisations plan to invest $25.9 ...
TCS partners with Anthropic to deploy Claude across enterprise operations at scaleTCS and Anthropic have partnered to deploy Claude across enterprise operations, from software engineering to customer service, signalling a...