Searched for
EXPERIMENTAL MARKETING
TCS partners with Anthropic to deploy Claude across enterprise operations at scaleTCS and Anthropic have partnered to deploy Claude across enterprise operations, from software engineering to customer service, signalling a...
EY launches Bengaluru AI centre to help firms test and scale AI transformationEY has launched a state-of-the-art 40,000-square-foot AI innovation hub in Bengaluru, designed to support clients in the exploration and de...
Not every AI product is an innovation. Here's what the difference looks like.The AI market is no longer short on products, it is short on impact. As enterprise adoption accelerates, the benchmark for innovation is sh...
A new IPO frenzy: Why is Bharat making a beeline for bourses?Retail chains from smaller Indian towns are planning to raise over Rs 7,000 crore through IPOs. These companies see capital markets as a fa...
US stocks: Lilly shares rise on hopes that next-gen drug will extend lead in weight-loss marketLilly presented full data from two retatrutide trials, one in treatment naive type 2 diabetes patients and another in patients with obesity...
Every '60s house had one; now it's the cleaning supply thrifters are using as rustic decorMid-century metal dustpans are experiencing a revival, transitioning from cleaning tools to sought-after rustic decor. This trend taps into...
How AI companies are using industry recognition to build credibility and growthAs AI adoption accelerates across industries, innovation alone is no longer enough. Visibility, credibility, and industry recognition are i...
Timing, not talent, holding back Snowflake’s India R&D expansion: Cofounder Benoît DagevilleSnowflake is prioritizing tightly integrated global engineering teams for core product development, impacting its R&D expansion plans in In...
AI isn’t just for large enterprises: Xebia's Anand Sahay on why MSMEs could be AI’s biggest winnersAs India accelerates its sovereign AI ambitions, the focus is shifting from infrastructure to outcomes, how businesses can harness AI to im...
Eli Lilly says next-gen obesity drug curbs sleep apnea, among other benefitsEli Lilly presented trial results for its new obesity drug retatrutide. The drug significantly reduced sleep apnea severity and knee osteoa...
As AI shifts from training to inference, Intel moves up the stackIntel is changing its AI strategy. The company is now focusing on building complete AI systems and infrastructure, not just chips. This mov...
Why ET AI Hackathon 2.0 sits at the centre of builder-led technology shiftsAs AI and digital systems move from experimentation into real-world use, builders are increasingly shaping how technology is judged and sca...
GoodPass wants to be the transaction layer of AI-powered travelThe experiences market is a $250-billion global opportunity projected to grow faster than flights or hotels. Yet the segment has remained u...
ET's Most Innovative AI Product Awards 2026: Celebrating the breakthroughs shaping the future of Artificial IntelligenceThe ET Most Innovative AI Product Awards 2026 recognise category-defining AI innovations across foundational models, multimodal intelligenc...
In 1937, a chemistry student tasted something sweet on a cigarette, and this led to a sweetener that changed diet foods industryA lab accident in 1937 led to the discovery of cyclamate, an artificial sweetener. It quickly became popular for low-calorie products. Late...
India leading the pack in AI adoption: Microsoft’s Puneet ChandokIndia is leading Copilot's rapid adoption, with a 250% year-on-year growth in deployment. Major IT firms like Infosys, TCS, and Wipro are s...
New producer price index set to replace WPI over next five yearsIndia is set to introduce a new Producer Price Index, covering output, input, and services. This move aims to provide a more accurate pictu...