Searched for
EXPERIENTIAL LIFESTYLE VEHICLES
Mahindra bets on 'Scorpio Lifestyler' to drive global export pushMahindra & Mahindra plans to expand its export operations with a new pickup truck. This vehicle will target markets in South Africa, Austra...
Independence Day 2026: 79 years of an India on the rise as its households dream biggerIndependence Day 2026: Today's Indian consumers are transforming their financial habits, with a declining focus on food expenditure within ...
Maruti's premium play turns 10: Did it truly build a brand or just a better showroom?Ten years after its launch, Maruti Suzuki's Nexa is at an inflection point, preparing for Nexa 2.0 to re-engage aspirational buyers. Despit...
Rs 30,000 salary, Rs 40 lakh debt? Why Gen Z is slipping into a dangerous borrowing trap, plus 7 red flags to watchYoung Indians, particularly Gen Z, are facing a growing debt crisis. Easy digital loans and lifestyle demands are pushing them into signifi...
Alta Capital checks into Isprava's luxury homes with $100 mn investmentIsprava Group, a leader in Goa's luxury real estate, is set to receive an Rs 850-crore investment from Alta Capital. This significant fundi...
India's middle class saves for outdated luxury: AI start-up founder warns success standards have moved onIndia’s middle class continues to save for traditional milestones like cars and houses, but these goals are increasingly losing their aspir...
NPCI shuts UPI pulls; Nykaa Q1 shows growthHappy Wednesday! To curb rising fraud, NPCI urges banks and fintechs to stop UPI pull transactions. This and more in today’s ETtech Morning...
Premiumization in India: Unlocking investment opportunitiesConsider the automotive industry: 60% of car registrations in India in FY24 have been SUVs, highlighting a preference for higher-end vehicl...
Top five business trends to look out for after lockdownAs lockdown restrictions ease around the world, significant trends are emerging that will determine how the pandemic will permanently trans...
Red Sea, Peru or Maldives: Dive deep into the heart and soul of a new travel destinationHere are few popular travel themes internationally that focus on history, culture, or people of the local community you are visiting.
Experiential marketing: Automakers’ new tool to build brandsJann Mardenborough, a 22-year-old race car enthusiast, will soon participate in GP3 racing and take a step closer to his dream of racing in...
India's best strategists: 15 dreamers who have translated their insight into realityFor some it's still work in progress, but that they are steadfast in their belief that this is the 'right' thing to do has propelled them o...
Scrapping your summer vacation? Find out how to shave big bucks off your travel costsNo need to scrap your summer vacation due to the rising air fares and hotel tariffs. Find out how to shave big bucks off your travel costs ...
- Children & advertising: When you buy, the kids decide
Companies have envisaged a definite role for children, as influencers or brand advocates. Top earning celebs over 50 | 3 most-known faces o...
- Navigating through the new marketing paradigm
In the quest to discover unchartered territories and opportunities, there’s always someone who takes the first step.