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Inside Samsung's strategy to own every tier of the Smart appliance marketSamsung's new Bespoke AI refrigerator range targets India's growing premium appliance market with a three-tiered strategy. From practical D...- FIFA World Cup 2026, what to know: Mexico starts with big win while the US and Canada prepare for openersMexico secured a 2-0 victory in their World Cup opener against South Africa. The United States and Canada are set to play their first match...
- Zee Entertainment to raise $241 million for stategic initiativesZee Entertainment is all set to gather 23 billion rupees to fuel its ambitious business strategies, following a significant win in securing...
- Audio book platform Kuku files confidential papers for up to Rs 3,500-cr IPOKuku Technologies, operator of Kuku FM and Kuku TV, is planning a Rs 3,000 crore IPO. The company aims for a Rs 15,000 crore valuation. Fun...
- JioHotstar ropes in 50 brands for Dhurandhar The Revenge digital premiereJioHotstar is launching Dhurandhar The Revenge on June 4. Fifty brands, including eleven major sponsors, have partnered for the digital pre...
- India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
- India has 500 million gamers. Advertisers are still figuring out how to reach themIndia boasts a huge gaming audience of 517 million players. This market is growing fast, projected to reach nearly $4 billion by 2029. Conn...
- Banks are cutting credit card perks quietly; Learn how to get more value from your walletMany banks have recently reduced credit card rewards, cashback limits, and perks, prompting cardholders to reassess their spending strategi...
- Instagram emerges as platform for anti-caste Indian artDalit and Bahujan artists are reshaping the landscape of digital expression, turning social media into dynamic exhibitions of resistance. T...
- Epstein files reveal ongoing ties with this one wealth managerDespite the allegations surrounding Jeffrey Epstein, Bank of America wealth adviser Paul V. Morris maintained connections with Epstein for ...
- Funox brings new browser games for players looking for instant online entertainmentBrowser games are gaining popularity across India. Players prefer instant-play HTML5 games that require no downloads. Funox is expanding it...
- Double Tap Films takes 21 Hindi microdramas global with TikTok partnershipDouble Tap Films, a Pratilipi studio, is distributing 21 Indian microdrama shows on TikTok in the US, Canada, Brazil, and Japan. This marks...
- Cricket fandom is already digital. Fan tokens could be the next movThink of these tokens as digital exclusive membership passes. Fans could buy them through Socios and unlock experiences tied to their favou...
- Spotify aiming for a 'ChatGPT moment' in music and India is central to the planSpotify is embracing artificial intelligence to become a personalised audio platform. The company is developing AI playlists, conversationa...
- Airtel launches priority postpaid 5G plans to offer faster, reliable telecom servicesBharti Airtel introduces its latest innovation: Priority Postpaid 5G plans, leveraging state-of-the-art network slicing technology to deliv...
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- Quit metro life for a smaller city? Here’s the real money math Indians must check before movingMany are trading metro life for tier 2 cities, seeking better quality of life, cleaner environments, and reduced stress. While income may f...
- India’s microdrama market likely to favour scaled winners as sector matures: BDOIndia's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...
- Made in USA gold Trump mobile phone has missed 5 shipping deadlines - here's when thousands of workers expect to get itThe Trump Mobile T1 phone shipping update is now official, with pre-order deliveries starting this week after months of delays. This marks ...
- Tiny tales draw big bets from top film studiosMajor production houses are exploring micro-drama format as a test bed for IP and branded content opportunities.
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