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ECONOMIC IMPACT OF DIGITAL ADVERTISING
Sony Pictures Networks India profit climbs 16% in FY26 as sports drive growthFor the fiscal year 2026, Sony Pictures Networks India recorded an impressive 16% surge in profit, largely thanks to a robust cricket sched...- The new rules of brand authority: Why credibility matters more than everBuilding a recognised brand takes more than reach. As organisations compete for the attention of business leaders, trusted platforms and me...
- AI expected to unlock up to 35% in profitability for Indian MSMEs; Nearly 60% to achieve double-digit revenue growth: ReportArtificial intelligence integration promises significant profit improvements for Indian MSMEs. Digital adoption helps nearly sixty percent ...
- Let's minimise tokenmaxxing: India's next AI breakthrough will come from efficiency, not bigger modelsIndian organizations must optimize AI token usage for efficient and sustainable deployment. Maximizing token consumption is a flawed proxy ...
- Star Plus bets big on premium non-fiction as broadcasters chase new audiences, advertiser interestStar Plus is strategically re-entering premium non-fiction programming after a long hiatus. The channel has launched India Ke Top 1%, an ad...
- Meta CSAM breach triggers calls for digital safety rules overhaulThe notice to Meta has put the spotlight on India’s intermediary liability framework, triggering the question whether it is equipped to dea...
- How brands reach business leaders: The power of credibility, context, and visibilityBusiness leaders discover brands through trusted environments, meaningful industry conversations, and credible platforms, not just advertis...
- ‘Nobody should be left alone with a strong drug and a printout’: After Ketto, Kunal Kapoor’s next healthcare betAfter helping families finance critical treatments through Ketto, Kunal Kapoor is now focused on preventing those medical emergencies befor...
- Late kick-offs drag FIFA World Cup 2026 TV ad volumes down 14% in IndiaThe FIFA World Cup 2026 saw a significant drop in linear TV advertising in India, with unfavorable match timings and a paywall on ZEE5 impa...
- Japan emerges as largest APAC contributor to India's GCC ecosystem: DeloitteJapan is now India's top contributor to the Asia-Pacific GCC sector, with over 100 Japanese companies establishing centers. These hubs are ...
- Broadcasters in a fix as weekly rating suspension disrupts Rs 40,000 crore ad marketIndia's ₹40,000 crore TV advertising market faces disruption as weekly ratings are suspended. Advertisers must now rely on historical data,...
- How protective is a username shield?WhatsApp's proposed usernames are seen as a weak privacy enhancement, potentially aiding bad actors and clashing with Indian law enforcemen...
- RBI tells parliamentary panel that virtual digital assets like cryptocurrency a threat to economyThe Reserve Bank of India has informed a parliamentary panel that virtual digital assets like cryptocurrency pose a threat to India's devel...
- Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...
- Beyond traditional advertising: Make your brand reach business decision makersReaching the right audience today requires more than a successful campaign. As brands look to engage decision-makers in meaningful ways, in...
- PlayStation is going all-digital: Sony to stop releasing new games on disc from 2028Sony is phasing out physical game discs for PlayStation, with all new titles launching digitally from January 2028. This significant shift,...
- India's startup engine at risk? Rs 91,500 crore, 2.45 lakh jobs under threat from digital rules, says reportA new report warns that stricter digital regulations in India could cost the startup ecosystem Rs 91,500 cr in annual venture capital and l...
- 5 ways to put your brand at the centre of industry conversationsThe most valuable partnerships don't just amplify brands, they shape industries. With 65+ years of editorial authority and India's #1 busin...
- Brands flock to India’s England tour as marquee bilateral cricket holds ad appealCricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...
- Optimised to death, remembered by noneWhen brands go after metrics and impressions, what is forgotten is getting into the minds of customers.
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