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ECOMMERCE SALE EVENTS
Optimised to death, remembered by noneWhen brands go after metrics and impressions, what is forgotten is getting into the minds of customers.- Psychology says people who keep adding items to cart to buy during a sale aren't impulsive buyers: What this shopping behavior means?Psychology says people who keep adding items to cart to buy during a sale aren't always ready to complete a purchase. Many shoppers use the...
- Amazon Now to launch 100 large fulfilment stores in key markets ahead of Prime DayAmazon Now is launching 100 large fulfillment centers across major Indian cities, significantly expanding its product assortment beyond dai...
- Visa plugs its payment network into ChatGPT letting AI agents shop, pay for usersIt is not OpenAI's first attempt at e-commerce. The company late last year announced Instant Checkout, which allowed ChatGPT to scour the i...
- Walmart investors reject AI workplace report as automation expands in the USWalmart investors on Thursday voted against a shareholder proposal asking it to report on how its use of AI is affecting the well-being of ...
- Starbucks sees sharp drop in Korean sales after 'Tank Day' marketing backlashStarbucks Korea sales have dropped significantly. This follows a marketing campaign that caused public anger. The campaign was linked to th...
- Swiggy’s shareholder setback; Walmart’s Flipkart pushHappy Friday! Swiggy’s move to become an Indian-owned company hit a setback after the shareholder vote fell short. This and more in today’s...
- Gig workers' incentives cool; YC attendees resell AI creditsHappy Tuesday! Despite a shortage of delivery workers, payouts for gig riders have increased only slightly this summer. This and more in to...
- It’s a summer of discontent for delivery riders as incentives dipCompanies have limited payout increases to select high-demand micro-markets instead of implementing broad-based hikes this year. The pressu...
- ETtech In-depth: Amazon’s quick commerce blitz rattles Blinkit’s playbookAmazon's aggressive 10-minute delivery push is intensifying competition in India's quick commerce market, putting pressure on leader Blinki...
- For investors with long-term perspective: 5 mid-cap stocks from different sectors with upside potential of up to 30%Even before the US-Israel-Iran war began, there was a sort of readjustment taking place in the mid-cap segment – a kind of valuation readju...
- From swipe to strategy: Your credit card now decides what you buyConsumers now meticulously compare credit card offers before making purchases, turning transactions into value calculations. Credit cards a...
- Ecommerce, quick commerce chasing ad spends with profitability in focusOnline platforms like Amazon, Flipkart, Blinkit, Instamart, Zepto, Zomato, and Swiggy are set to earn substantial advertising revenue. This...
- Ecommerce platforms may post 20-22% growth in Republic Day salesEcommerce marketplaces such as Amazon India and Flipkart are set to post 20–22% growth during their ongoing Republic Day sales compared wit...
- Meesho records 5.35 mn orders in one-day sale eventMeesho's app downloads surged nearly 5 times on a year-on-year basis to over 102 million in January-March 2022 period.
- Ecommerce sales boom this festive monthThe two dominant e-commerce marketplaces, Amazon India and Walmart-owned Flipkart, began their festive season sale events from October 2 an...
- Govt clarification on flash sales compounds confusion among e-tailersIn a clarification to the draft e-commerce rules, the government has allowed e-commerce portals to conduct conventional sale events, while ...
- Flipkart, Amazon seen hit by proposed ban on flash sales, stricter rulesAccording to newly proposed e-commerce rules, online retailers would be barred from offering 'flash sales' and also face difficulty in scal...
- Amazon, Flipkart pad up for T20 sale beginning tomorrow before festive testAmazon’s two-day sale will be its first large promotional event since the easing of the lockdown. Flipkart’s four-day event will focus on e...
- Industry body files complaint against e-commerce companies for flouting FDI rulesAccording to new FDI rules introduced in March this year, DIPP had classified the marketplace model as a B2B activity in which 100 per cent...
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