Price hikes unlikely to cost brands this festive seasonYet analysts expect demand to remain resilient in impulse-led categories and for purchases linked to the multiple occasions that now make u...
03 Oct, 2026, 06.00 AM IST
Amazon Now doubles footprint to 120+ cities ahead of festive seasonAmazon has recently expanded its ultra-fast delivery service, Amazon Now, to more than 120 cities in India. This expansion aims to enhance ...
02 Oct, 2026, 02.26 PM IST
Amazon Now expands to 120 cities, doubles quick commerce footprintAmazon Now was present in 60 cities in mid-September with 750 dark stores, of which 100 were run by third-party operators. With this expans...
01 Oct, 2026, 06.00 AM IST
Ecommerce's festive push; Vertex's AI betsHappy Wednesday! Ahead of the festive sales, ecommerce giants are building out their supply chains. This and more in today’s ETtech Morning...
30 Sep, 2026, 09.00 AM IST
Ecommerce firms scale logistics, hiring ahead of festive salesFlipkart’s logistics arm Ekart has added 14 million cubic feet of warehousing space nationwide, increasing its storage capacity by 50%, the...
30 Sep, 2026, 06.00 AM IST
Flipkart expands warehousing space, adds 900 delivery hubs ahead of Big Billion Days saleEkart has also added more than 900 delivery hubs to expand its last-mile network to strengthen same-day and next-day deliveries during the ...
29 Sep, 2026, 12.08 PM IST
Gen Z’s festive shopping playbook: From Instagram trends and Reddit reviews to upcycling and bargain huntingFestive shopping habits among Gen Z consumers reflect a mix of traditional and modern approaches. They explore social media platforms like ...
28 Sep, 2026, 05.47 PM IST
Google tests direct buying option on Flipkart through GeminiGoogle is taking a leap forward in its AI capabilities by introducing direct purchasing options from Walmart-owned Flipkart through AI Mode...
28 Sep, 2026, 12.42 PM IST
Festive shopping gets costlier as brands plan to hike AC, TV and appliance prices from October 1Consumer electronics and appliance manufacturers in India will increase prices of products by 5-8% starting October 1. The rise in prices i...
28 Sep, 2026, 10.30 AM IST
Festive hiring boosts diversity as women, PwDs gain wider job opportunitiesIn this festive hiring season, companies are championing diversity by expanding job opportunities, particularly for women and individuals w...
27 Sep, 2026, 06.46 AM IST
Festive ad spending to rise 13-17% as brands spread budgets across channels: ReportSpending on ecommerce advertising is expected to rise 27% YoY to Rs 30,091 crore in 2026, as brands increasingly seek ad formats that direc...
24 Sep, 2026, 09.45 PM IST
Myntra to hire 26,000 temporary workers for festive season, over double last yearMyntra is hiring more than 26,000 temporary workers at its fulfilment centres during this festive season. This hiring marks an increase fro...
24 Sep, 2026, 12.30 AM IST
Online fake goods sale: Scrutiny amplified ahead of festive rushAuthorities are increasing scrutiny of online sellers and imports before the busy festive shopping period. The Central Board of Indirect Ta...
22 Sep, 2026, 12.33 AM IST
Logistics firms bulk up hiring, capacity to carry heavier festival loadsAs the festive season approaches, Indian logistics firms are bracing for a notable spike in shipment volumes. Companies like DTDC and Blue ...
21 Sep, 2026, 02.13 PM IST
Checkout financing may get festive boost as electronics turn costlierProducts such as mobile phones, laptops and consumer durables have become costlier, partly due to an AI-driven rise in memory chip costs. W...
19 Sep, 2026, 06.00 AM IST
Quick delivery platforms hike festive ad rates 35% as sales seen doublingThe increase comes at a time when advertisers increasingly use quick-commerce platforms to reach consumers closer to the point of purchase,...
18 Sep, 2026, 06.00 AM IST
UPI MDR prompts D2C brands to reassess costs as festive sales loomUnder the new framework, the government has introduced a 0.4% MDR on P2M (person-to-merchant) UPI transactions above Rs 2,000, capped at Rs...
17 Sep, 2026, 09.11 AM IST