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EBRANDS
New-age digital brands go all out for IPL 2021 splashThe opening match between Royal Challengers Bangalore and Mumbai Indians recorded 9.7 billion minutes of consumption on Star Sports, accord...- Digital-first brands took just three years to hit Rs 100 croreeBrands achieved traction quickly with etailers putting in place exclusive programmes to launch and test, thereby raising consumer intent t...
- Huawei launches four new smartphonesBullish to expand its presence in the Indian smartphone market, the smartphone major is seeking to replicate the global dual brand strategy...
- Proximity peeps into e-branding ageProximity suggests products that meet the needs of virtual personality.
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