Searched for
DIVERSE MODELS ADVERTISING
Chitale vs Starbucks: Viral video shows how local heroes are challenging foreign brandsA viral video from Pune International Airport showcases local Maharashtrian brands like Chitale Bandhu and Ganesh Bhel standing alongside g...- Prime Video eyes greater audience scale through unified AVOD-SVOD service in IndiaPrime Video is merging its free and paid streaming services in India. This integration aims to significantly boost audience numbers by comb...
- SpaceX IPO: Elon Musk's AI ambitions fueling space data centers & trillionaire dreamsSpaceX's upcoming IPO, fueled by immense investor demand, could propel Elon Musk to trillionaire status. Beyond its space ambitions, the co...
- Spotify aiming for a 'ChatGPT moment' in music and India is central to the planSpotify is embracing artificial intelligence to become a personalised audio platform. The company is developing AI playlists, conversationa...
- Can Netflix afford to skip ads in India any longer?While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...
- Xbox CEO Calls Game Pass ‘too expensive’ in leaked memo: Will prices be cut? Here’s what Microsoft is planningThe move comes after Microsoft significantly increased subscription prices in 2025, with Game Pass Ultimate rising to $30 per month. Other ...
- Akhilesh blames BJP policies for Noida violence over wage protest; Cong seeks solution over repressionFactory workers in Noida staged violent protests demanding a salary hike. Samajwadi Party chief Akhilesh Yadav and Congress chief Ajay Rai ...
- OpenAI raises $122 billion in boosted funding roundThe funding round included a diverse set of partners, including Amazon, Microsoft, Nvidia, and Softbank, according to OpenAI. In an unusual...
- Google executive sees AI search as expansion for webGoogle’s Robby Stein said AI-driven search will not damage publishers or advertising, arguing that outbound clicks remain steady and new se...
- Jaguar Fashion Week, cars are so passe?Jaguar released a peculiar ad campaign for its relaunch as an all-electric, ultra-luxury brand. The ad features models in Miami Fashion Wee...
- From metros to villages: The streaming wave sweeping across IndiaThe ICC Men’s T20 World Cup final showcased the diverse reactions of Indian cricket fans, highlighting the varied preferences shaping conte...
- Tesla faces California class action on its EV range claimsTesla also faces lawsuits and regulatory scrutiny over its Autopilot and "Full Self-Driving" technology and its claims about the safety of ...
- Diverse content, new users to drive ad-based OTT business growth"The biggest advantage that AVOD platforms enjoy over SVOD (subscription video-on-demand) is the sheer availability of content across genre...
- Ad video-on-demand biz on growth trackAVOD at Rs 11,000 crore had a 29% share of India’s total digital ad spending 2022, which is expected to grow to almost 40% in the next five...
- India's biggest FMCG company, Hindustan Unilever to upskill all employees by 2025The global initiative, to be announced on Thursday, has three priority areas — raising living standards across its value chain, creating op...
- Cannes Lions 2019: How are the rules of marketing followed by brands such as Pinterest and Marriott?Diversity to crisis-management to customer distraction are some of the tricks of the trade that are followed by these brands.
- JWT pushes diversity vision via blind hiringPeople are no longer restricted to a certain territory of work and are encouraged to travel to other cities where JWT has offices.
- CAIT demands probe in trade practices of e-commerce firmsIn a communication sent today to Commerce Minister Nirmala Sitharaman, the CAIT has demanded a thorough probe into the working and biz mode...
- Does the government want job losses in the media?The regulator threatens the viability of many of India’s 800-odd channels by choking off their revenue during the prime, evening bands.
- Tough times play to Google's strengths: analystsTough times in the US economy play into Google's strength as businesses trust the Internet giant to best target their precious advertising ...
Load More
