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DIRECTOR OF DR OETKER
Forget 70-hour, 90-hour work weeks. Rs 1,000 crore Indian company has cut working hours to half of thatVeeba, under founder Viraj Bahl, has reduced its workweek to 40 hours, rejecting the trend of long work hours promoted by industry leaders....
Meet new Shark Tank judge Viraj Bahl! From selling his house to fund his startup to creating Rs 1,000 crore empire, a look at his entrepreneurial journeyShark Tank India is returning for a fourth season on Sony Liv starting January 6. The new judge, Viraj Bahl, founder of Veeba Foods, will j...
India fastest growing market globally: Dr. OetkerGlobally, the family-owned Dr. Oetker which makes mayonnaise, spreads and cakes, grew by 7.1% last year while its India unit reported 25% g...
Health info with price norm likely for ecommerce companies to curb unhealthy consumptionThe Food Safety and Standards Authority of India (FSSAI) is evaluating a proposal to enforce front-of-the-pack nutritional labelling to ale...
Consumers are cautious, though future outlook is bullish: Dr Oetker MDThe maker of mayonnaise, spreads and cakes, which announced its second acquisition in India this week, said it grew 21% in the domestic mar...
Taste beats health in lockdown: SurveyConvenience food and snacking market saw an unprecedented surge in the period March-June. At the same time, healthy variants of these two c...
Consumers stock up on FMCG bulk packs due to Covid-19 outbreakCompanies and retailers are reporting higher sales of large packs of biscuits, noodles, rice, edible oils and hygiene products such as hand...
Multiple changes in plastic use norms confuse industries in MaharashtraThe Maharashtra government said in March that companies selling water and beverages in PET bottles with less than 500 ml capacity would be ...
Mayonnaised! How Indian plates got a saucy twistIt could be in a sandwich from a big chain where mayo appears twice, spread in the bread and then mixed with shredded cabbage for a colesla...
India has hit the No 1 spot in growth globally: Oliver Mirza, MD, Dr Oetker"In absolute numbers, we closed the year with Rs 165 crore, with the retail business growing 44%. Our objective is to be a Rs 1,000-crore c...
Quick service restaurant chains struggle in India despite customers willing to payChanging food trends, regulatory restrictions, ill-planned expansion and irrational occupancy cost are some of the pressure points for the ...
Dr Oetker eyes 3-fold growth, Rs 1,000 cr sales by 2020Dr Oetker India, which is setting up a state-of-the-art manufacturing unit in Rajasthan, also expects exports to contribute to around 20 pe...
Kellogg signs unique promotional deal with 'Chhota Bheem' TV seriesWhile in-film product placements and co-promotion are not new, Kellogg's is taking it to another level by co-producing the four-part series...
- Cereal maker Kellogg hires 4 from rivals as key sales dip
The company this week appointed Harpreet Singh Tibb from packaged goods giant Hindustan Unilever as its marketing director.
Fun Foods may have to face the test before becoming a Rs 100-cr companySelling eggless, cheap mayo to Indians may not be great biz strategy. But it worked for Fun Foods, an entrepreneurial bet now owned by a Ge...
- PepsiCo looks to tap smaller cities for breakfast cereals
PepsiCo is looking to expand the market for its breakfast cereals by entering smaller cities in India with its Quaker Oats brand.
- Dr Oetker India eyes India sales of Rs 175 crore by 2015
German FMCG firm Dr Oetker said it aims to achieve sales of over Rs 170 crore in India by 2015 as it enters new product categories.
- Oliver Mirza: We can double sales every 4 yr
In an interview with ET , the managing director of Dr Oetker India, Oliver Mirza, shares the company’s blueprint for India.