Live sports remains a powerful audience magnet, reaching over a billion viewers during the IPL. JioStar is using this scale to expand acros...

Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...

India's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...

The 2026 Football World Cup is a significant economic event, contributing billions to global GDP. For India, this translates into measurabl...

ZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...

Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...

India streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...

Taarak Mehta Ka Ooltah Chashmah, a long-running Indian sitcom, achieved a significant milestone by ranking as the second most-watched OTT p...

RCB vs GT Live Streaming: Defending champions Royal Challengers Bengaluru will take on Gujarat Titans in the IPL 2026 Final at the Narendra...

Think of these tokens as digital exclusive membership passes. Fans could buy them through Socios and unlock experiences tied to their favou...

Varun Dhawan’s upcoming romantic comedy Hai Jawani Toh Ishq Hona Hai, co-starring Mrunal Thakur and Pooja Hegde, is set to release in theat...

The findings suggest IPL viewing is increasingly resembling a daily habit rather than event-based consumption. The shift extends beyond liv...

Iconic baller Carmelo Anthony is teaming up with Utopai Studios to change the game in sports entertainment. This groundbreaking collaborati...

Odisha Class 12 Results CHSE 2026 Date and Time: Odisha's Class 12 board results for Science, Commerce, and Arts streams are set for releas...

As FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...

As IPL franchise valuations skyrocket, they are aligning with the elite global sports leagues, signaling a promising shift in the landscape...

As the IPL 2026 season kicks off, a rise in cyber scams is alarming eager cricket enthusiasts. Unscrupulous fraudsters are capitalising on ...