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FIFA World Cup marketing spends in India may halve as brands stay awayThe FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...
Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
FIFA 2026: Brokerages bet on sector winners as soccer World Cup set to kick offThe 2026 FIFA World Cup will bring billions to host nations. Analysts expect a surge in spending on hotels, airlines, and retail. Beer sale...
Kuwait launches online visa service for domestic workers, drivers; revises sponsorship rulesKuwait has introduced a new digital service for managing domestic workers and drivers. Citizens and expatriates can now use the Sahel app f...
Who is Jesse Ridgway and what is his net worth? American YouTuber facing massive backlash amid Down syndrome debateYouTuber Jesse Ridgway, known as McJuggerNuggets, is at the center of online discussion. He and his wife Ashley recently shared their diffi...
After Yunus regime freed Rahmani, India watches Bangladesh's radical Islam surgeConcerns rise over Islamist radical movements in South Asia. Jashimuddin Rahmani, an influential ideologue, has been released on bail in Ba...
Football emerges as India’s second-most popular sport after Cricket: NielsenFootball is now India's second-most popular sport among adults, trailing only cricket, according to new Nielsen research. The sport's popul...
Zee nears deal to bag India media rights for 2026 FIFA World Cup after JioStar exits raceZee Entertainment Enterprises is close to securing the broadcast and streaming rights for the 2026 FIFA World Cup in India. JioStar has wit...
Cricket fandom is already digital. Fan tokens could be the next movThink of these tokens as digital exclusive membership passes. Fans could buy them through Socios and unlock experiences tied to their favou...
Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
From cost centre to strategic lever: The new workplace contract taking shape in IndiaCompanies are adopting flexible plans, preventive care, and digital delivery. This creates a new partnership between employers and employee...
TATA IPL 2026 clocks record 1.1 billion reach across TV and digital platforms: JioStarTATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital r...
Big Tech turns to Sesame Street, Girl Scouts to deflect scrutiny over kids' screen timeTech giants Meta and Google funded trusted children's brands to teach responsible tech use. This occurred even as their apps were designed ...
One billion screens and counting: TATA IPL 2026 is the biggest season in IPL history, with 277 million average match reachTATA IPL 2026 has set a new record, reaching over 1.06 billion screens. Connected TV viewership saw a significant jump. Linear television r...
Big-budget campaigns show how AI companies are racing for relevance in IndiaAI giants are making a big splash in India. ChatGPT and Google Gemini are using TV and billboards to show how AI can solve everyday problem...
How new online gaming rules will change your income tax and legal exposure depending on the kind of game you playAn online game is any game played on a phone, laptop, or digital device, operated through software using the internet or any form of electr...
Sports-tech startup SportVot raises Rs 32.7 crore led by IAN Alpha FundSports-tech firm SportVot has secured Rs 32.7 crore in a new funding round. The investment will fuel international expansion and enhance AI...