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DIGITAL MEDIA ADVERTISING IN INDIA
Centre asks Meta to pause WhatsApp username rollout; seeks reply in three daysIt has directed Meta to furnish a detailed explanation of the feature within three days. The company has been asked not to roll out the fea...- FSSAI crackdown on energy drink brands; issues notices to 6 firms including Red Bull, PepsicoFood Safety and Standards Authority of India (FSSAI) has "issued notices to several beverage brands claiming to be 'energy drinks' for misb...
- CCI clears RCB's $1.78-billion buyout by Aditya Birla Group, ToI consortiumThe Competition Commission of India has greenlit a massive $1.78 billion deal, allowing a consortium led by Aditya Birla Group and The Time...
- Zee Entertainment secures Germany's top-tier football league Bundesliga media rights in India for the next five yearsZee Entertainment Enterprises has secured exclusive Indian broadcast and digital rights for Germany's Bundesliga football league for five y...
- Are kids on sale on Vinted e-commerce site? Disturbing listings spark child trafficking fears across EuropeAlarming claims of child trafficking on Vinted, fueled by suspicious product listings with coded descriptions and high prices, have prompte...
- Legacy studios bet on mobile-first entertainment for next growth phaseIndia's established media giants like Yash Raj Films, Zee Entertainment, and Saregama are strategically investing in digital-first platform...
- India launches UPI in GreeceIndia's digital payment system, UPI, has expanded its global reach with a launch in Greece. This move allows eligible customers instant, se...
- IAMAI names JioStar Sports CEO Ishan Chatterjee to succeed Kiran Mani as DEC chiefIshan Chatterjee, CEO of JioStar Sports, now heads IAMAI's Digital Entertainment Committee, succeeding Kiran Mani. Chatterjee highlighted I...
- Yash Raj Films makes first bet on vertical entertainment with Rusk Media investmentYash Raj Films is venturing into the burgeoning digital-first entertainment space with a strategic investment in Rusk Media. This move sign...
- For sale on Facebook: monkeys, rhino horn and dead pangolinsThe ghostly white creature curled up on a weighing scale is almost unrecognisable in the Facebook post offering it for sale. Some of the co...
- Brands flock to India’s England tour as marquee bilateral cricket holds ad appealCricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...
- FM radio: Tuned out of news, tuned into crisis, seeks reformsIndia's FM radio industry faces a crisis, with companies surrendering licenses due to government restrictions and competition from digital ...
- Psychology explains why we stay addicted to social media longer than we intendEver wonder why a quick social media check turns into hours? It's not just weak willpower. Platforms are designed to hook you with unpredic...
- Enhance experience with ads, not ruin itThe integrity of football is at risk with FIFA's introduction of hydration breaks, which double as advertising opportunities. Players and c...
- Trump threatens 100% tariff on nations taxing US tech giants, warns trade deals won't matterUS President Donald Trump has issued a stern warning, threatening a hefty 100% tariff on all goods from nations implementing digital servic...
- Optimised to death, remembered by noneWhen brands go after metrics and impressions, what is forgotten is getting into the minds of customers.
- Sebi weighs allowing celebrity endorsements for market entitiesSEBI is proposing a significant overhaul of advertising rules for financial entities, aiming for a unified framework. The changes would all...
- Sebi proposes common advertising code for brokers, mutual funds, may allow celebrity endorsementsSebi has proposed a common advertising code for brokers, mutual funds, investment advisers and other regulated entities, aiming to simplify...
- India emerges as a hybrid video entertainment economy, driven by shifting audience preferencesIndia's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing...
- Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
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