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DIGITAL MARKETING EFFECTIVENESS
'Telcos may do well in Q1; tariff hikes likely in H2,' say analystsTelecom operators are poised for single-digit revenue growth this quarter, driven by steady subscriber additions and users opting for premi...- Late kick-offs drag FIFA World Cup 2026 TV ad volumes down 14% in IndiaThe FIFA World Cup 2026 saw a significant drop in linear TV advertising in India, with unfavorable match timings and a paywall on ZEE5 impa...
- Amazon Data Services, L&T ink over 17-year lease for 4-acre land in Mumbai’s PowaiAmazon Data Services India has significantly expanded its data centre footprint in Mumbai's Powai, leasing an additional four acres from La...
- US Stock Market: Healthcare, momentum bets power hedge funds to strong H1 returnsEquity-focused hedge funds delivered impressive double-digit returns in the first half of the year, outperforming by navigating complex mar...
- Collateral Damage: Proprietary traders feel the squeeze under RBI's new rulesNew RBI rules demanding 100% collateral for bank guarantees from July 1 are set to significantly impact proprietary trading desks. These fi...
- Broadcasters in a fix as weekly rating suspension disrupts Rs 40,000 crore ad marketIndia's ₹40,000 crore TV advertising market faces disruption as weekly ratings are suspended. Advertisers must now rely on historical data,...
- India has Microsoft's market. Ireland has its profitsMicrosoft's inaugural public tax report reveals a stark disconnect between its global market presence and where profits are booked. While I...
- Meta introduces token-based pricing for WhatsApp BusinessMeta's shift to token-based pricing signals a new phase in enterprise messaging, with businesses paying for AI usage instead of message vol...
- CCI clears RCB's $1.78-billion buyout by Aditya Birla Group, ToI consortiumThe Competition Commission of India has greenlit a massive $1.78 billion deal, allowing a consortium led by Aditya Birla Group and The Time...
- Zee Entertainment secures Germany's top-tier football league Bundesliga media rights in India for the next five yearsZee Entertainment Enterprises has secured exclusive Indian broadcast and digital rights for Germany's Bundesliga football league for five y...
- Legacy studios bet on mobile-first entertainment for next growth phaseIndia's established media giants like Yash Raj Films, Zee Entertainment, and Saregama are strategically investing in digital-first platform...
- Silent winners! 43 stocks turned multibaggers even as Nifty went nowhere in 2 yearsDespite the Nifty 50 showing minimal returns over two years, astute investors have witnessed significant wealth creation. Forty-three stock...
- AI driving credit risk, may threaten jobs and tax revenues in developed economies: FitchFitch Ratings highlights AI and massive digital infrastructure spending as significant global credit risks. While AI promises efficiency, i...
- Tourism ministry, Google ink MoU to boost promotion of India's destinations via digital techIndia's tourism sector is set to receive a significant digital boost as the Ministry of Tourism partners with Google. This collaboration wi...
- Govt approves proposal to amend Khadi and Village Industries Commission ActThe government has approved amendments to the KVIC Act, 1956, to modernize the Khadi and Village Industries sector. These changes aim to bo...
- Cyber talent gap widens as demand for hybrid skills outpaces supply"Modern cybersecurity sits at the intersection of digital platforms, AI deployment, regulatory accountability, operational resilience and c...
- FM radio: Tuned out of news, tuned into crisis, seeks reformsIndia's FM radio industry faces a crisis, with companies surrendering licenses due to government restrictions and competition from digital ...
- Q1 earnings preview: Here’s what Nomura expects from Nestle, Titan, other consumer majors’ June quarter resultsNomura expects consumer staples to deliver a strong start to FY27, forecasting double-digit sales growth for several companies in the June ...
- India well-poised for rapid growth despite risks from West Asia war and El Nino: ITCDespite facing geopolitical instability and weather-related challenges, India's economy is expected to grow robustly at 6.9% in FY27. This ...
- EU targets Amazon, Microsoft cloud units for Big Tech 'gatekeeper' rulesEU antitrust regulators are eyeing Amazon and Microsoft's cloud services, AWS and Azure, as potential 'gatekeepers' under new tech rules. T...
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