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DIGITAL MARKETING DEFINITION
Nielsen to acquire DoubleVerify for $2.15 billion in all-cash dealNielsen will acquire DoubleVerify for about $2.15 billion in an all-cash deal. This acquisition aims to create an independent media intelli...- India Inc goes on a global shopping spree with a new wishlistIndian companies are increasingly pursuing strategic overseas acquisitions. They now focus on acquiring capabilities and technology rather ...
- Karnataka plans new procurement framework to ease startup tech adoptionThe initiative, to be rolled out under Government First, is awaiting Cabinet approval. It will establish an expert committee comprising mem...
- Earn more, spend more, stay broke: CA warns against the comfortable poverty of high-income earnersCA Nitin Kaushik warns that a higher salary does not automatically create wealth. He argues that lifestyle inflation, social media comparis...
- From L’Oreal to Unilever, global FMCG giants step up India investments to expand retail reachGlobal consumer product makers reported strong demand and market share gains in India. Companies like Mondelez and L'Oreal see India as a k...
- Brands rewrite Gen Z playbook, double down on Instagram to win young consumers"Given the explosion of interest on Instagram in the past few weeks, we are allocating at least 25% more ad and promotional spends on the p...
- Tracking pulses: Low kharif sowing sparks supply concerns; how big is the risk?Experts say the next few weeks of monsoon will decide if the acreage shortfall stays manageable or turns into a bigger supply and price ris...
- Instamart’s new CEO; parliamentary panel summons social media cosSwiggy has roped in former Myntra CEO Nandita Sinha to lead its quick commerce unit Instamart. This and more in today’s ETtech Top 5.
- Foxconn signals India’s shift to high-value manufacturing“India is a huge market for us. That’s why we have so many new footprints in the past three or four years, and there are still things to co...
- Mphasis reports 11% rise in Q1 net profit, revenue beats estimatesThe Bengaluru-headquartered company’s revenue for the three months ended June 30 rose 17.5% year-on-year and 3.3% quarter-on-quarter to Rs ...
- Explainer: How the Clarity Act could transform crypto regulation in the USU.S. Senate Republicans have introduced the long-awaited Clarity Act, a landmark bill aimed at creating a comprehensive regulatory framewor...
- Quote of the day by Selena Gomez, 'I try to be professional; I try to be on time. I don't take anything I have for granted. That's my definition of success' shows psychology of successful individuals, offers timeless inspiring life advice on importance of punctuality, disciplineQuote of the day by Selena Gomez offers a refreshing alternative to society's often narrow view of achievement. "I try to be professional; ...
- Soccer scores big as 63 million Americans watch FIFA World Cup finalSpain's World Cup victory drew nearly sixty-three million viewers in the United States. This viewership shattered previous records and unde...
- Moving up the value chain: How India’s BPM is creating new career pathwaysIndia's BPM sector is transforming into a dynamic career ecosystem. It now emphasizes skills, digital proficiency, and employee purpose. Th...
- Expect strong double-digit growth in FY27, bullish on domestic demand: CEAT MD & CEO Arnab BanerjeeIn fiscal year twenty twenty-seven, CEAT Ltd is projecting a strong double-digit growth spurred by buoyant domestic demand and an expanding...
- How Goodwind Moto Tours is taking India's motorcycle tourism globalThree former corporate executives transformed their passion for motorcycling into Goodwind Moto Tours, a premium experiential travel compan...
- DTH, cable companies seek tech-neutral rules under new telecom regimeThe television distribution industry in India is calling on the government to adopt technology-neutral regulations as the Ministry of Infor...
- ITR filing: How Bitcoin, NFTs, airdrops, gifted crypto, and overseas wallets are taxed in India and how to report themIndia's virtual digital asset taxation remains among the world's toughest. Investors face a flat thirty percent tax on gains and one percen...
- Beyond SEO: The new rules of brand discoverability in the AI eraBrand discoverability is shifting from search engine rankings to AI-driven answers. AI systems now prioritise authoritative third-party sig...
- Explained: Why a Pakistani cleric issued fatwa against crypto trading and why it is spooking investorsA prominent Pakistani Islamic cleric has issued a fatwa declaring cryptocurrency trading haram under Sharia law. Mufti Muhammad Taqi Usmani...
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