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Psychology says people who are extremely brand conscious aren't always trying to impress others, it may reflect identity and emotional needs. What this behaviour really reveals?Psychology says people who are extremely brand conscious aren't always motivated by status or showing off. Psychology explains that buying ...- Maya Tata set to take charge of Westside's digital growth, speed up global expansionMaya Tata is set to spearhead Westside's e-commerce marketing as the fashion retailer gears up for aggressive global expansion. Leveraging ...
- Visa launches Payment Passkey in India with IDFC FIRST Bank, online merchantsVisa's 'Payment Passkey' solution, launched in India, aims to enhance digital payment security beyond passwords and OTPs. Leveraging device...
- Colgate-Palmolive India bets on rural expansion, science-led innovation to drive growth towards 2030Colgate-Palmolive India is prioritizing rural market expansion, innovation, and digital transformation to boost growth. The company aims to...
- As food inflation bites, Nestle turns to smaller cities to drive growthNestle India is strategically focusing on tier-2 and tier-3 markets for growth, anticipating rising consumption in these areas. Despite fac...
- Dabur Q1 updates: Co expects double-digit revenue growth as rural demand stays ahead of urbanDabur India anticipates a significant boost in its first-quarter profit, driven by strategic price hikes that effectively countered rising ...
- Late kick-offs drag FIFA World Cup 2026 TV ad volumes down 14% in IndiaThe FIFA World Cup 2026 saw a significant drop in linear TV advertising in India, with unfavorable match timings and a paywall on ZEE5 impa...
- Moneyview, Chandan Steel get Sebi's approval for IPOsThe Securities and Exchange Board of India (Sebi) has granted approval for the Initial Public Offerings of fintech unicorn Moneyview and Ch...
- Food inflation shaped household choices; long-term growth potential intact: Nestle chairmanNestle India's Chairman highlighted how food inflation reshaped consumer choices, impacting pack sizes and purchase habits in FY26. Despite...
- Quick commerce is helping Nestle India's premium products reach beyond metros, MD Tiwary says at AGMNestle India is prioritizing quick commerce for premium products and focusing on healthier reformulations, according to Chairman Manish Tiw...
- July 4 heatwave in US: Extreme heat threatens fireworks celebrations, travel plans and FIFA World Cup matches. Here's what you need to knowJuly 4 heatwave: A severe heatwave is gripping millions across the US, threatening July 4th celebrations with record-breaking temperatures ...
- Sony’s digital-only PlayStation future sparks debate over game ownershipUnlike physical discs that can be traded, resold, or passed on, digital purchases are licences linked to user accounts. So is it really own...
- Using sunscreen more often in heat waves? Top points men, women with oily, dry, sensitive skins must knowSunscreen for men, women: The two major types of sunscreens – chemical and mineral – handle the sun's ultraviolet rays differently.
- Sweltering heat sets summer-goods sales on fire; consumer brands hitch qcomm ride to big businessIndia's scorching summer has fueled a surge in consumer goods sales, with quick-commerce platforms becoming the star performers. Ice creams...
- The Pakistan connection that helped Donald Trump make $1.4 billion crypto jackpotDonald Trump's latest financial disclosure revealed that crypto ventures generated an estimated $1.4 billion of his 2025 income, eclipsing ...
- Beyond traditional advertising: Make your brand reach business decision makersReaching the right audience today requires more than a successful campaign. As brands look to engage decision-makers in meaningful ways, in...
- Sikkim State Dear Regal Wednesday Weekly Lottery result declared at 6 PM (01-07-2026): Check winning numbers and prize detailsSikkim Lottery Sambad: The Sikkim Dear Regal Wednesday Weekly Lottery, operated by the Directorate of Sikkim State Lotteries, offers a firs...
- Legacy studios bet on mobile-first entertainment for next growth phaseIndia's established media giants like Yash Raj Films, Zee Entertainment, and Saregama are strategically investing in digital-first platform...
- Yash Raj Films makes first bet on vertical entertainment with Rusk Media investmentYash Raj Films is venturing into the burgeoning digital-first entertainment space with a strategic investment in Rusk Media. This move sign...
- Brands flock to India’s England tour as marquee bilateral cricket holds ad appealCricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...
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