Zee Entertainment Enterprises Ltd (ZEEL) has appointed Tejkarran Singh Bajaj as Business Head for Zee5 India to bolster its digital busines...

Royal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...

India streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...

AI search is reshaping online discovery. Brands are shifting their content strategies to ensure visibility within AI answers and recommenda...

Google must pay Hindware 30 lakh rupees. The Delhi High Court ruled Google infringed on Hindware's trademark. Google is permanently stopped...

The concerns gained urgency after controversy around startup Pronto’s in-home recording pilot sparked wider questions over how “physical AI...

Reliance Industries is making artificial intelligence central to its media and entertainment business. The company aims to be India's top e...

Saregama is embracing an AI-driven future. The music label is exploring licensing deals with generative AI platforms. Simultaneously, it is...

Broadcasters face a tough advertising market. The Kerala High Court's decision on TV ratings provides temporary relief for cable and DTH op...

Zee Entertainment Enterprises is close to securing the broadcast and streaming rights for the 2026 FIFA World Cup in India. JioStar has wit...

India's digital future hinges on 5G network slicing. This technology allows for dedicated network segments, promising enhanced services for...

India's television industry is facing significant challenges. Advertising demand is slowing, and fewer people are subscribing to pay-TV. Vi...

As IPL franchise valuations skyrocket, they are aligning with the elite global sports leagues, signaling a promising shift in the landscape...

The Indian Broadcasting and Digital Foundation has joined a legal battle concerning Prasar Bharati's WAVES platform. The dispute centers on...

India's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Ma...

Amazon's integration of MX Player with Prime Video signals a trend towards unified streaming platforms in India. This move aims to reduce c...

Google has offered to revise its spam policy, which publishers criticized for negatively impacting their search rankings. This move aims to...