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DIGITAL ADVERTISING VERIFICATION
Nielsen to acquire DoubleVerify for $2.15 billion in all-cash dealNielsen will acquire DoubleVerify for about $2.15 billion in an all-cash deal. This acquisition aims to create an independent media intelli...- Shiprocket IPO price band fixed at Rs 92-97; Rs 1,618 crore issue to open on August 12Shiprocket is set to launch its Rs 1,617.59 crore IPO on August 12, 2026, with a price band of Rs 92 to Rs 97 per share. The issue closes o...
- Whatsapp tests age verification in India ahead of DPDP actWhatsApp is testing privacy-protective age verification methods for Indian users. This initiative aims to comply with the upcoming Digital ...
- 'Rs 100 or Rs 200, start selling': NEET aspirant shares two dozen success mantra after building Rs 5 crore net worthZaid Khan built a ₹5 crore net worth by age 25 through his branding business. He shared his career journey and business growth insights on ...
- EU moves closer to kicking kids off social mediaRestrictions on children's use of social media in the European Union could come as early as this summer, as a long-awaited expert report ne...
- Australia's teen social media ban fails to clear first hurdle in age checks, says studyAustralian online platforms are failing initial age checks for a teen social media ban. Studies show most under-16s can still access platfo...
- Australia's teen social media ban fails to clear first hurdle in age checks, says studySince December, Australia's new social media law has mandated that platforms including Instagram, Snapchat and YouTube bar people under 16 ...
- Meta CSAM breach triggers calls for digital safety rules overhaulThe notice to Meta has put the spotlight on India’s intermediary liability framework, triggering the question whether it is equipped to dea...
- All you need to know about Meta’s Instagram, Whatsapp and Facebook subscription plans in IndiaMeta has launched paid subscription plans for WhatsApp, Instagram, and Facebook in India, offering customisation and convenience features f...
- Sebi proposes common advertising code for brokers, mutual funds, may allow celebrity endorsementsSebi has proposed a common advertising code for brokers, mutual funds, investment advisers and other regulated entities, aiming to simplify...
- India shows that forcing teens off their phones isn’t always goodThe UK's initiative to restrict social media access for individuals under 16 mimics India's stance, rooted in fears surrounding child well-...
- Jhanvi, Riya, Simran: How a woman and agency used multiple names to ‘maid’ off with money from Delhi homesA woman, using aliases like Jhanvi and Riya, allegedly ran a fake domestic help racket. Families seeking house helps were defrauded after p...
- Trai plan to regulate internet TV triggers pushback from OTT, broadcaster groupsIn a bid to regulate, India's telecom authority TRAI is exploring potential guidelines for online television services, sparking a backlash ...
- Panel bats for stricter checks on offshore advertisersThe Parliamentary Standing Committee on Home Affairs has requested the Ministry of Information and Broadcasting to implement strict verific...
- Meta puts finfluencers on notice: Sebi verification now mandatory for investment ads on Facebook, InstagramStarting July 31, 2025, all advertisers targeting Indian audiences on Meta platforms must disclose valid SEBI credentials or verify their i...
- Twitter is making companies pay for check marks to advertiseAs of Friday, advertising will only be available to verified accounts, including individuals who pay $8 per month for Twitter Blue and “Ver...
- Twitter, ad verification firms team up to give advertisers tweet-level analysisThe extended partnerships come at a time when the social media platform is struggling with falling revenue, as advertisers slash their spen...
- Google announces measures to fight Covid-19 misinformation, will verify the location of all advertisersThe move builds on Google's efforts launched in 2018 to verify political advertisers.
- Unilever threatens online ad cuts to clean up internetUnilever itself was heavily criticised last year for a Dove advert on Facebook that many saw as racist. Amid a social media backlash and ca...
- Now, BARC to map viewership data for digital media under the brand name EKAMBARC India believes that EKAM products are based on industry-specific needs.The EKAM solutions will allow analysis and comparison of differ...
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