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DIGITAL ADVERTISING TRENDS IN INDIA
Global, then local: How Vahdam India is aiming to scale revenues of Rs 500 cr by next yearFor Vahdam India, going global first was a deliberate move to capture a larger chunk of the pie by catering to a more evolved market, says ...- India's retail lending sector entering multi-decade growth cycle driven by digital transformation, financial inclusion: ReportIndia's retail lending sector is poised for decades of growth, fueled by digital innovation, financial inclusion, and rising incomes. Housi...
- All you need to know about Meta’s Instagram, Whatsapp and Facebook subscription plans in IndiaMeta has launched paid subscription plans for WhatsApp, Instagram, and Facebook in India, offering customisation and convenience features f...
- Subscriber losses push India's TV distribution industry towards consolidation as broadband, IPTV gain groundIndia's TV distribution is shifting towards broadband and digital entertainment, forcing cable and DTH operators to confront subscriber los...
- Optimised to death, remembered by noneWhen brands go after metrics and impressions, what is forgotten is getting into the minds of customers.
- Sebi weighs allowing celebrity endorsements for market entitiesSEBI is proposing a significant overhaul of advertising rules for financial entities, aiming for a unified framework. The changes would all...
- AI risks spark 30% surge in India cybersecurity spends as enterprises ramp up defencesCorporate India is witnessing a significant surge in cybersecurity spending, up 30% year-on-year, as businesses race to safeguard data and ...
- Meta's India bet: Why Kunal Shah could be key to unlocking WhatsApp's business potentialMeta, owner of WhatsApp, is exploring ways to monetize its massive Indian user base. A potential minority stake in fintech startup Cred, le...
- Sebi proposes common advertising code for brokers, mutual funds, may allow celebrity endorsementsSebi has proposed a common advertising code for brokers, mutual funds, investment advisers and other regulated entities, aiming to simplify...
- UPI, Aadhaar banking drive 61% of MSME transactions; AI adoption rises: ReportA significant majority of retailers now feel more confident using digital platforms for daily operations, leading to increased digital paym...
- India emerges as a hybrid video entertainment economy, driven by shifting audience preferencesIndia's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing...
- Double-digit sales growth in apparel, ACs, premium goods faces inflation & monsoon testDiscretionary spending is witnessing a notable resurgence, particularly in the apparel and white goods sectors, which have both seen impres...
- CCPA fines Storia Foods, English Oven Rs 1 lakh each for misleading '100%' claims on food labelsTwo prominent food companies, Storia Foods and Mrs. Bectors Food Specialities, have been fined Rs 1 lakh each by the Central Consumer Prote...
- India shows that forcing teens off their phones isn’t always goodThe UK's initiative to restrict social media access for individuals under 16 mimics India's stance, rooted in fears surrounding child well-...
- Betting on India’s travel boom? Motilal Oswal sees TBO Tek and Ixigo as key beneficiariesThe industry has evolved significantly over the past two decades—from a fragmented, offline agent-driven market to a digitally enabled ecos...
- ED searches Bengaluru firms over alleged crypto-linked cross-border money transfers; probe estimates over Rs 2,500 croreBengaluru's Enforcement Directorate has raided six locations over alleged illegal cross-border money transfers exceeding Rs 2,500 crore usi...
- ED case against five Bengaluru-based entities for 'unauthorised' cross-border crypto transactionsThe Enforcement Directorate has initiated a FEMA probe into five companies located in Bengaluru for their alleged involvement in unauthoriz...
- Will Zee Entertainment’s FIFA World Cup deal turn the needle for its 3.3 crore shareholders?Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...
- Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
- India's digital fraud rate nearly double global average as scammers target existing accountsIndia's digital fraud rate in 2025 reached 7.1%, almost double the global average. This indicates growing online fraud risks as digital pay...
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