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DIGITAL ADVERTISING REVENUE GENERATION
Broadcasters in a fix as weekly rating suspension disrupts Rs 40,000 crore ad marketIndia's ₹40,000 crore TV advertising market faces disruption as weekly ratings are suspended. Advertisers must now rely on historical data,...
How protective is a username shield?WhatsApp's proposed usernames are seen as a weak privacy enhancement, potentially aiding bad actors and clashing with Indian law enforcemen...
Pick n Pay launches AI grocery shopping assistant in South AfricaSouth African retailer Pick n Pay has launched an AI-powered shopping assistant named "Penny" to simplify grocery ordering. Customers can n...
Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...
The Pakistan connection that helped Donald Trump make $1.4 billion crypto jackpotDonald Trump's latest financial disclosure revealed that crypto ventures generated an estimated $1.4 billion of his 2025 income, eclipsing ...
Zepto’s ops structure sparks regulatory fear ahead of IPOUnlike Blinkit's inventory-led model or Swiggy-owned Instamart's marketplace structure, Zepto combines wholesale operations with a marketpl...
Wipro shares could crash 17% on Thursday if ADR is an indicator. What’s worrying investors?Wipro shares are poised for a significant drop following a steep decline in its ADRs, fueled by investor worries about future earnings and ...
ShareChat, India’s Meta rival, plans $400 million IPO next yearSocial media giant ShareChat is gearing up for a potential $400 million IPO next year, marking a significant turnaround after a period of c...
Nithin Kamath reveals Zerodha's playbook: No ads, no sales targets, customer-first approachZerodha CEO Nithin Kamath said the brokerage's growth stems from prioritising customer interests over aggressive expansion. He highlighted ...
Are kids on sale on Vinted e-commerce site? Disturbing listings spark child trafficking fears across EuropeAlarming claims of child trafficking on Vinted, fueled by suspicious product listings with coded descriptions and high prices, have prompte...
Brands flock to India’s England tour as marquee bilateral cricket holds ad appealCricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...
FM radio: Tuned out of news, tuned into crisis, seeks reformsIndia's FM radio industry faces a crisis, with companies surrendering licenses due to government restrictions and competition from digital ...
Enhance experience with ads, not ruin itThe integrity of football is at risk with FIFA's introduction of hydration breaks, which double as advertising opportunities. Players and c...
Trump threatens 100% tariff on nations taxing US tech giants, warns trade deals won't matterUS President Donald Trump has issued a stern warning, threatening a hefty 100% tariff on all goods from nations implementing digital servic...
All you need to know about Meta’s Instagram, Whatsapp and Facebook subscription plans in IndiaMeta has launched paid subscription plans for WhatsApp, Instagram, and Facebook in India, offering customisation and convenience features f...
Optimised to death, remembered by noneWhen brands go after metrics and impressions, what is forgotten is getting into the minds of customers.
India emerges as a hybrid video entertainment economy, driven by shifting audience preferencesIndia's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing...