India Inc hikes prices, shrinks packs as Iran war squeezes marginsIndian businesses face mounting pressure from soaring oil, freight, and insurance costs. Companies are increasing prices and reducing produ...
08 Jun, 2026, 07.39 AM IST
News channels draw battle lines over ratings freezeRegional broadcasters explore court options as MIB extends BARC news ratings suspension by four weeks.
07 Jun, 2026, 12.50 PM IST
Trai plan to regulate internet TV triggers pushback from OTT, broadcaster groupsIn a bid to regulate, India's telecom authority TRAI is exploring potential guidelines for online television services, sparking a backlash ...
06 Jun, 2026, 07.28 PM IST
Snapchat’s India advertiser base jumps 10-fold in just two years: Pulkit TrivediSnapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...
04 Jun, 2026, 12.00 AM IST
India’s audio streaming apps pivot to 'hybrid' model to drive paid subscriptionsThe landscape of audio streaming in India is undergoing a transformation with a dynamic hybrid model gaining traction. Services are blendin...
03 Jun, 2026, 08.40 PM IST
JioHotstar ropes in 50 brands for Dhurandhar The Revenge digital premiereJioHotstar is launching Dhurandhar The Revenge on June 4. Fifty brands, including eleven major sponsors, have partnered for the digital pre...
03 Jun, 2026, 06.12 PM IST
Zee secures FIFA World Cup broadcasting rightsZee Entertainment Enterprises has acquired media rights for the FIFA World Cup 2026 and 2030 in India. This move signals Zee's re-entry int...
02 Jun, 2026, 02.22 PM IST
TV broadcasters may move Apex Court against Delhi HC ruling on advertisement capTV broadcasters plan to challenge a Delhi High Court ruling in the Supreme Court. The court upheld Trai's power to limit TV ads to 12 minut...
01 Jun, 2026, 03.40 PM IST
Zee to stream FIFA World Cup 2026 in IndiaZee Entertainment Enterprises has secured media rights for FIFA events in India until 2034. This includes the FIFA World Cup 2026 and 2030,...
01 Jun, 2026, 03.26 PM IST
India has 500 million gamers. Advertisers are still figuring out how to reach themIndia boasts a huge gaming audience of 517 million players. This market is growing fast, projected to reach nearly $4 billion by 2029. Conn...
01 Jun, 2026, 11.27 AM IST
HC ruling on Google keyword ads likely to reshape e-advertisingA Delhi High Court ruling has stopped Google from auctioning trademarked names as ad keywords. This decision impacts how companies advertis...
30 May, 2026, 02.00 PM IST
ETtech Explainer: Why Google was fined Rs 30 lakh in Hindware trademark caseGoogle must pay Hindware 30 lakh rupees. The Delhi High Court ruled Google infringed on Hindware's trademark. Google is permanently stopped...
30 May, 2026, 06.59 AM IST
Offshore betting ads growing despite ban on online money games: ASCIOffshore betting promotions are proliferating across India, despite the government's crackdown on online gambling and its related advertise...
30 May, 2026, 12.33 AM IST
Delhi HC upholds TRAI’s 12-minute ad cap, dismisses TV broadcasters’ petitionsIn a landmark ruling, the Delhi High Court reaffirmed the regulations restricting TV advertisements to a maximum of 12 minutes per hour. Br...
29 May, 2026, 11.17 PM IST
In FY26, 97% of violative ads were on digital platforms, 4/5ths of them on Meta: AsciNew data reveals digital platforms dominate problematic advertisements in the upcoming financial year. Meta alone is responsible for a sign...
28 May, 2026, 07.16 PM IST
Ad slowdown dulls impact of HC relief on TV landing page revenuesBroadcasters face a tough advertising market. The Kerala High Court's decision on TV ratings provides temporary relief for cable and DTH op...
27 May, 2026, 01.30 PM IST
India’s TV industry faces deeper pressure as viewers, advertisers move onlineIndia's television industry is facing significant challenges. Advertising demand is slowing, and fewer people are subscribing to pay-TV. Vi...
25 May, 2026, 07.00 PM IST